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Usability

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Digital = Physical

  • Artificial Intelligence, Customer Experience, Design, Design Theory, Usability, UX Education, UX Magazine

Green Design Principles that every designer can use to combat climate change

Article by Rachel Romano, Jon Friedman
IDEAS IN BRIEF
Digital = Physical
  • Recent Microsoft’s Green Design Principles can prevent us from fueling a climate crisis:
    • Get started backpack on digital sustainability — the climate crisis doesn’t happen in a vacuum, big change starts small, talking about climate can be hard, digital is physical
    • Think bigger before you start — challenge the status quo, put care first
    • Build better by default — optimize, transparent, adaptable
  • “The Cloud” doesn’t exist — every design has physical implications and this one is a massive warehouse causing the environment harm.
  • Well-intentioned designs often result in unintended consequences that’s why designers need better ways to visualize their impact.
  • Designers can train AI in order to preserve the planet by employing the energy-intensive cloud and the AI it enables to understand environmental impacts.
  • Some of the most engrained paradigms of the tech industry are the least sustainable and product makers need new ways of working.
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8 min read
Digital-Physical-article-image

Scaling a UX team

  • Customer Experience, Design, Team Dynamics, Usability, UX Education, UX Magazine

Essential tips on scaling a UX team of professionals.

Article by Joe Knowles
IDEAS IN BRIEF
Scaling a UX team
  • Scaling a UX team requires not only navigating a lot of change, improving processes, around onboarding and training, but also having a clear plan in mind for scale.
  • The author suggest ways to scale a UX team:
    • Maintain the culture
    • Increase peer viewing
    • Balance experience
    • Promote within
    • Focus on entry level improvement
    • Protect the T-shaped specialists
    • Keep collective goal setting
    • Always communicate
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5 min read
Scaling a UX team

UXR Futures: Up and Coming Industries Where User Researchers are Needed

  • Behavioral Science, Customer Experience, Research Methods and Techniques, Usability, UX Education, UX Magazine

Want to be at the forefront of UX Research? Here are 10 quickly-developing sectors that will need the expertise of user experience researchers in the nearest future.

Article by Cris Kubli
IDEAS IN BRIEF
UXR Futures: Up and Coming Industries Where User Researchers are Needed
  • Technology is one of the things that accelerate that process of humankind improvement.
  • The author presents 10 quickly-developing sectors that will need the expertise of user experience researchers:
    1. Cryptocurrency and decentralized finance
    2. Transportation
    3. Space
    4. Green tech
    5. Cybersecurity
    6. AI and robotics
    7. Biomedicine and healthcare
    8. Global trade
    9. Entertainment
    10. Web 3
  • It is paramount to have UX researchers across all tech sectors, as they are capable of leading organizations with a user-centered mindset.
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6 min read
UXR Futures: Up and coming industries where user researchers are needed

Biases and their effects in UX Design

  • Behavioral Science, Customer Experience, Design, Neuroscience, Usability, UX Education, UX Magazine

Different biases and ways they can produce a positive experience using biases in UX design

Article by Alanna Bent
IDEAS IN BRIEF
Biases and their effects in UX Design
  • The author shares her perspective on the following biases and their effects in UX Design:
    • Motivational biases (the Ego-enhancing bias and The Effective Control bias)
    • Cognitive biases (Salience Availability, Preconceptions, and Anchoring and Perseverance)
  • Biases in UX Design:
    • The Anchoring bias
    • The Framing bias
  • Understanding the psychology of the human mind is vital in creating clean, well organized and user-friendly designs.
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Biases and their effects in UX Design

Surfing the waves of UX research, swimming in deep organizational water

  • Customer Experience, Design, Usability, UX Education, UX Magazine

UX researchers often feel like they are bombarded with projects and drowning in work. But just like surfing, they can try to avoid swimming alone and make sure they are prepared for deep water.

Article by Lindsey Wallace
IDEAS IN BRIEF
Surfing the waves of UX research, swimming in deep organizational water
  • For researchers new to their role, working in spaces of ambiguity betwixt and between design, product and engineering can create a lot of anxiety around whether they are working “right”.
  • For the productivity increase, the author suggests UX researchers follow these tips:
    • Take care of yourself, your personal life and don’t stress
    • Keep in close contact with your partners
    • Lean in to the chaos
    • Take the time to socialize your findings with stakeholders
    • Take a deep breath before spotting the next wave out on the horizon
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3 min read
Surfing-the-waves-of-UX-research-swimming-in-deep-organizational-water

5 levels of product personalization: an intro to recommender systems

  • Customer Experience, Design, Product design, Usability, UX Education, UX Magazine

Personalization can be a powerful tool for engagement. Here are recommender systems.

Article by Guillaume Galante
IDEAS IN BRIEF
5 levels of product personalization: an intro to recommender systems
  • Personalization is a powerful tool for engagement, increasing customer retention and beneficial to acquiring new customers.
  • When working with personalization:
    • Work with your copywriters and be creative
    • Watch user signals
    • Filter content
    • Create collaborative filtering
    • Practice “Bandits” models
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5 min read
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