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Behavioral Design Models — Where should you focus your MVP design?

  • Behavioral Science, Design, Design Theory, Usability, UX Education, UX Magazine

A process to design an MVP using behavioral design. Target behaviors identification and prioritization models.

Article by Ignacio Parietti
IDEAS IN BRIEF
Behavioral Design Models — Where should you focus your MVP design?
  • The article provides a set of models (simple systems to follow) that will help you get from an idea or concept to an MVP definition:
    • What behaviors to design for
    • How long should you spend trying to solve the problems they propose
  • The objective of the Behavioral Design Models is to find some certainties in this regard and order your goals so that you set a course in an ever-shifting ocean
  • How to define target behavior:
    • List all known actors in a row
    • List all behaviors that show value to each actor in a column
    • Order the behaviors in descending order according to their value to the user. Follow the order defined by the ERG theory of needs
    • Reorder the actors in ascending order of value they receive from the product (the one that gets the least value first)
    • Numerate the behaviors from the resulting table, from left to right and top to bottom
    • The resulting list is the order of target behaviors to tackle
  • Behavioral Design Model is used to estimate and decide how long you will spend with each one of the problems
  • To define design effort within the Behavioral Design Model, estimate how complex it would be to find a suitable solution using only numbers present in the Fibonacci sequence
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Using Research Synthesis to Build Better Products

  • Customer Experience, Design, Design Theory, Usability, UX Education, UX Magazine

A research synthesis as an essential step in performing user research. Follow this framework for conducting a quality Research synthesis.

Article by Alexis Neigel
IDEAS IN BRIEF
Using Research Synthesis to Build Better Products
  • A research synthesis is a powerful method to uncover new insights about users and surface durable insights about customers though it is not always considered an essential step in performing user research.
  • The more streams of insight are woven into the synthesis, — that is to say, insights from market research, sales, qualitative research, and quantitative research — the better your understanding of the user and customer you’re representing with your products and experiences will be.
  • Lexi Neigel, Senior UX Research Lead at Microsoft, shares a framework for conducting a quality research synthesis:
    • Step 1. Understand your motivations and goals for conducting a research synthesis.
    • Step 2. Start generating research questions to guide the synthesis.
    • Step 3. Begin your literature search.
    • Step 4. Manage and distill your user insights.
    • Step 5. Share and communicate your user insights.
    • Step 6. Maintain your research synthesis.
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Is “research” the best word to describe what UX researchers do?

  • Customer Experience, Design, Design Theory, Usability, UX Education, UX Magazine

As a UX researcher, using a different lingo to describe what you do could be beneficial to promoting the craft

Article by Yaron Cohen
IDEAS IN BRIEF
Is “research” the best word to describe what UX researchers do?
  • Learning languages can help you become a better UX professional as it matters for understanding humans.
  • There are different ways to reframe what UX researches do.
  • What’s so problematic with the word “research”?
    • It sounds academic
    • It sounds time-consuming and expensive
    • People confuse market and UX research
    • It sounds like a cost center to business managers
    • It sounds ambiguous
  • What to use instead of “generative research”:
    • Customer Discovery
    • Problem exploration
    • Benchmark/review of the current state
    • Opportunity mapping
  • What to use instead of “evaluative research”:
    • UX/Usability audit
    • Design evaluation/validation
    • Monitoring/review
  • UX researchers aren’t academic researchers so changing the lingo around what “Research” means in UX context is the means to achieve this goal.
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Reflections: Co-Designing with Young People with Cognitive Disability

  • Behavioral Science, Customer Experience, Design, Usability, UX Education, UX Magazine

There are different ways participatory design can influence young people with cognitive disability. Read reflections on co-design methodology and ways it can help.

Article by Jacqueline Wechsler
IDEAS IN BRIEF
Reflections: Co-Designing with Young People with Cognitive Disability
  • In this article, Jax Wechsler, Principal Designer at Sticky Design Studio, shares:
    • Facts about Young People with a cognitive disability that may be useful when working with this group
    • Discussion and reflections about her methodological choices
  • Things to know about Young People with cognitive disabilities:
    • Ability levels can be very nuanced, every Young Person is different
    • Life Tasting not Life Wasting!
    • The level of advocacy of parents impacts experiences and opportunities for Young People with Cognitive Disabilities
    • Social inclusion and relationships are keys to wellbeing
  • Reflections on Co-Design Methodology:
    • Recruitment is hard!
    • Using referrals and ‘snowball sampling’
    • It’s important to build rapport
    • Understanding ability and research design
    • Cultural probes/diary studies are gold
    • Parents mediating participation
    • Flexibility is key
    • Value in participation
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The Fascinating Psychology Tricks That Make WORDLE So Addictive

  • Behavioral Science, Customer Experience, Design, Neuroscience, Usability, UX Education, UX Magazine

The secrets behind the world’s obsession. Learn what psychology and behavioral science principles make Worlde so addictive.

 

Article by Jennifer Clinehens
IDEAS IN BRIEF
The Fascinating Psychology Tricks That Make WORDLE So Addictive
  • There are certain things that make WORDLE so addictive:
    • Wordle uses Scarcity to stand out.
    • When you share a Wordle, people notice.
    • Sharing Wordle makes sharing your results across social media incredibly easy.
  • How Wordle creates a habit — the “Habit Loop” describes the basic structure behind every habit:
    1. The trigger
    2. The routine
    3. The reward
  • Wordle would have never become as popular as it is without psychology and behavioral science principles at work in the game.
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7 new skills to learn for conversation designers in 2022

  • Conversational Design, Customer Experience, Usability, UX Education, UX Magazine

As organizations grow in their conversational maturity, there’s an increasing demand for conversation designers. Explore 7 skills to learn for conversation designers in 2022.

 

Article by Maaike Groenewege
IDEAS IN BRIEF
7 new skills to learn for conversation designers in 2022
  • Conversational design requires far more than having got all your convo design courses nailed, completed all the challenges on VUI-challenge and finished re-reading Pearl, Evanhoe & Deibel and Cohen, Giangola & Balogh for the umptieth time.
  • There is a number of new skills that can up your career as a conversation designer:
    • NLU
    • Entities
    • Entities on steroids: ontologies and graphs
    • Building conversational teams
    • Open source movement
    • Mastering conversational AI platforms
  • It’s time for conversation designers to develop t-shaped profile: specialize in one or two particular conversation design skills and systems , and mastering skills that allow us to connect with people from neighbouring disciplines.
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