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If you’re a fan of cartoons, you’ve probably seen that moment when the main character has a great idea, and a lightbulb turns on in their brain. Or maybe a genius plan falls into place. Well, “aha moments” aren’t just for cartoon characters. Businesses need them too.

Article by Adam Fard
Manufacturing “Aha Moments” For Your Users
  • An “aha moment” is the moment your users realize the value your product provides. The author suggests that finding the “aha moment” for your product starts with user interviews and usability testing to understand your users’ habits, priorities, and wants.
  • According to the author, to facilitate the “aha moment” for your users, you should focus on:
    • Onboarding;
    • Personalization;
    • Removing barriers or bottlenecks in the user experience.
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7 min read

In a world of attention-grabbing headlines, it’s more important than ever to critically evaluate claims of “dead” concepts and practices.

Article by Rich Nadworny
Bring out your dead!
  • From author’s perspective, labeling concepts or practices as “dead” has become commonplace, but such claims are often superficial and driven by commercial interests.
  • The media industry tends to favor sensationalism over substantive analysis, which can lead to oversimplification of complex issues.
  • The excitement of design and innovation lies in its evolution and rediscovery, as it continuously gets better through trial and error over time. It’s important to critically evaluate trends and consider the broader context.
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3 min read

Navigating the ethical minefield of design by understanding the importance of responsible design practices.

Article by Nate Schloesser
Breaking the Code: The Consequences of Ignoring Ethics in Design
  • In the article, the author proves that designing digital products, services, and systems requires thoughtful consideration of social, ethical, and moral implications.
  • The following are some of the most important ethical issues in digital design:
    • Privacy;
    • Data protection;
    • Accessibility;
    • Fairness and non-discrimination;
    • Transparency;
    • Transparency in decision-making;
    • Responsible AI.
  • To ensure ethical design and development of digital technologies, the author suggests using the following practices:
    • Conducting user research and testing;
    • Incorporating diverse perspectives in the design process;
    • Clear and transparent communication with users;
    • Continual evaluation and improvement;
    • Consult with experts and follow the guidelines;
    • Adopt and follow a code of ethics.
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9 min read

A deep dive into the map apps rivalry.

Article by Peter Ramsey
Apple Maps vs Google Maps
  • Apple and Google have battled for control of the map applications market for almost ten years. The article provides an illustration of the advantages and disadvantages of each app.
  • The success of Google Maps can be explained by the following aspects:
    • The breadth of data.
    • Better сontextualization of data.
    • Reliability partners for sourcing data.
    • Accuracy of routes and shortcuts for pedestrians.
  • Nevertheless, Apple has some strong features, especially when it comes to handling stressful situations (e.g. calming and very human narration, detailed parking location information).
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7 min read
Apple Maps vs Google Maps

Tenets that go beyond disciplines and technical skills.

 
Article by Nate Schloesser
10 Intangibles of Design
  • The process of becoming and being a UX designer is rather complex. 
  • The article proves that the combination of some intangibles makes the difference between an average, dissatisfied designer and a successful designer.
  • Transcend disciplines and technical proficiency with these 10 intangibles of design:
    • Always be valuable.
    • Other people’s agenda matter.
    • Always bring an artifact.
    • Design requires tradeoffs.
    • Inquiry over advocacy.
    • Design like you are right, listen like you are wrong.
    • Avoid paralysis by analysis.
    • Move between abstract and concrete.
    • Your resilience will be rewarded.
    • Seek to master your craft more fully.
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11 min read
10 Intangibles of Design

Technology dependency, a shortening of the attention span and the overwhelming feeling of being always on in todays society are some of the matters we need to solve in our relationship with the Internet. We are here to create valuable, relevant experiences and it seems that it is more needed than ever.

Article by Robin Fransz
How Good User Experience Design Can Help to Solve Some of the Most Troubling Matters in Our Relationship with the Internet
  • The Internet has helped us advance significantly in various directions but it also shortened our attention span and gave us the overwhelming feeling of being always on.
  • The author brings up the problem of the Internet impact on people’s lives and believes bad design to be the reason.
  • The author considers Netflix losing subscribers and Disney+’s Obi-Wan Kenobi not getting the expected iMDB score good examples of bad UX design.
  • The problem of being overwhelmed, dependent on technology and even bigger problems like the depression it can cause can be solved by focussing on good user experience design.
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7 min read
How Good User Experience Design Can Help to Solve Some of the Most Troubling Matters in Our Relationship with the Internet

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