We stand with Ukraine and our team members from Ukraine. Here are ways you can help

Home ›› Artificial Intelligence ›› With UX and AI, Context is Everything with Sarah Gibbons and Kate Moran of Nielsen Norman Group

With UX and AI, Context is Everything with Sarah Gibbons and Kate Moran of Nielsen Norman Group

by Josh Tyson
1 min read
Share this post on


Our guests on the Invisible Machines podcast this week are Sarah Gibbons and Kate Moran of Nielsen Norman Group. As the Vice President of NN/g, Sarah shares insights from a recent exploration of anthropomorphism and generative AI. Kate Moran is VP of Research and Content and has done extensive explorations of interaction design and digital content. As leaders at a vanguard firm that’s been at the forefront of experience design for decades, Sarah and Kate have a unique perspective on all the activity at the intersection of UX and AI.

Robb and Josh welcome these bright minds from NN/g for a conversation that explores the changing nature of user research and the importance of involving real humans, the need to balance conversational AI with micro UIs in design, how the future role of the designer is going to center around solving complex problems, and the critical role of curation in a world that’s being flooded with content.

Give it a listen! You can choose your favorite podcast streaming platform here.

post authorJosh Tyson

Josh Tyson, Josh Tyson is the co-author of the first bestselling book about conversational AI, Age of Invisible Machines. He is also the Director of Creative Content at OneReach.ai and co-host of both the Invisible Machines and N9K podcasts. His writing has appeared in numerous publications over the years, including Chicago Reader, Fast Company, FLAUNT, The New York Times, Observer, SLAP, Stop Smiling, Thrasher, and Westword. 


Related Articles

Use generative-AI tools to support and enhance your UX skills — not to replace them. Start with small UX tasks and watch out for hallucinations and bad advice.

Article by Kate Moran
AI for UX: Getting Started
  • The article delves into the urgent need for UX professionals to embrace AI, outlining tools, applications, and considerations.
  • The authors emphasize:
    • starting small;
    • gaining hands-on experience;
    • the symbiotic relationship between AI and human judgment in enhancing user experiences.

Share:AI for UX: Getting Started
16 min read

New ML models emerge hourly but this fast pace comes with drawbacks; hypothesis-driven development can help to mitigate those.

Article by Benjamin Thurer
The Inflation of AI: Is More Always Better?
  • The article challenges the need for the rapid growth of AI and ML models, highlighting risks and advocating for hypothesis-driven development to ensure meaningful contributions, enhance quality, and foster innovation in the AI community.
Share:The Inflation of AI: Is More Always Better?
7 min read

Users attribute human-like qualities to chatbots, anthropomorphizing the AI in four distinct ways — from basic courtesy to seeing AI as companions.

Article by Sarah Gibbons
The 4 Degrees of Anthropomorphism of Generative AI
  • The article delves into a qualitative usability study of ChatGPT, uncovering degrees of AI anthropomorphism in user behaviors.
  • The authors identify four levels — Courtesy, Reinforcement, Roleplay, and Companionship — providing insights into how users interact with and perceive generative AI.

Share:The 4 Degrees of Anthropomorphism of Generative AI
8 min read

Did you know UX Magazine hosts the most popular podcast about conversational AI?

Listen to Invisible Machines

This website uses cookies to ensure you get the best experience on our website. Check our privacy policy and