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Unlocking the Power of Data-Driven Design

  • Analytics and Tracking, Business Value and ROI, Data visualization, Design, Design Tools and Software, Facebook, Google, Human factors, iPad, Mobile Technology, New and Emerging Technologies, Product design, Project Management, Research Methods and Techniques, Research Tools and Software, Ruby on Rails, Tablet, Technology, Vendor-Client Relationships, Working With Stakeholders

Realizing the need for a reference tool that could validate design decisions with stakeholders, the team at ZURB created Quips, a growing vault of quotable statistics.

Article by Ryan Riddle
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4 min read
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The Lack of Closure Experience in Digital Products and Services

  • Accessibility, Business Value and ROI, Customer Experience, Design, Design Theory, Empathy, Facebook, Google, Human factors, Marketing and Brand, Mobile Technology, New and Emerging Technologies, Product design, Product Releases and Redesigns, Technology, Usability, Vendor-Client Relationships

We can elevate the long-term value of the experiences we create by offering users an experience of closure when the time comes.

Article by Joe Macleod
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5 min read
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The UX Explorers at Ford

  • Agile and Iterative Process, Analytics and Tracking, Automotive, Business UX Leaders, Business Value and ROI, Consumer products, Design, Development, Interface and Navigation Design, Interviews, Marketing and Brand, Mobile Technology, New and Emerging Technologies, Product design, Product Releases and Redesigns, Research Methods and Techniques, Technology, Usability, Visual Design, Voice & Natural Language

An interview with Parrish Hanna and Chris Thibodeau, the heads of experience research and design at Ford Motor Company, on the future of UX for the automotive giant.

Article by Steve Tengler
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7 min read
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The Psychology Behind Information Dashboards

  • Analytics and Tracking, Data visualization, Design, Human factors, Interface and Navigation Design, Mobile Applications, Mobile Technology, Product design, Psychology and Human Behavior, Technology

Information dashboards give users the control over our environments that we crave on a psychological level.

Article by Shilpi Choudhury
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4 min read
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DOA? Diagnosing the UX Flaws of Obamacare

  • Adobe, Consumer products, Content and Copy, Design, Development, Empathy, Government and Public Services, Healthcare, Information Design and Architecture, Interface and Navigation Design, New and Emerging Technologies, Product Releases and Redesigns, Project Management, Software as a Service, Technology, Usability

The technical problems with Healthcare.gov have been widely discussed, but there are usability issues to consider as well.

Article by Alok Jain
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6 min read
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Book Excerpt: The Digital Crown

  • Content and Copy, Content Strategy, Customer Experience, Design, Digital Publishing and eBooks, Marketing and Brand, Product design, Search, SEO, and SEM, Strategy, Technology

An excerpt from The Digital Crown explains the goal of effective content: users immediately recognize it, know it is for them, know what to do, and do it.

Article by Ahava Leibtag
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3 min read
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