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Research Methods and Techniques

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How to Use Persona Empathy Mapping

  • Customer Experience, Design, Design Tools and Software, Emotion, Empathy, Personas, Product design, Project Management, Psychology and Human Behavior, Research Methods and Techniques, Research Tools and Software, Sketching, Working With Stakeholders, Workshops and Brainstorming

A workshop activity that forges alignment on user needs, goals, and pain-points, Persona Empathy Mapping bridges the gap between personas and design concepts.

Article by Nikki Knox
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5 min read
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The Eight Most Common Mistakes Made on UX Design Projects

  • Agile and Iterative Process, Analytics and Tracking, Business Value and ROI, Design, Development, Direct Observation Research, Empathy, Internal Company Dynamics, Marketing and Brand, Personal and Professional Development, Personas, Presentations, Product design, Project Management, Research Methods and Techniques, Team Dynamics, Technology, Vendor-Client Relationships, Working With Stakeholders

Arrogance and seven other common mistakes can easily derail a design project. Avoid them all.

Article by Joseph Dickerson
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3 min read
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Crossing the Great UX–Agile Divide

  • Agile and Iterative Process, Business Value and ROI, Design, Design Theory, Development, Employee Experience, Employment and Hiring, Information Design and Architecture, Interaction Design, Interface and Navigation Design, Internal Company Dynamics, Marketing and Brand, Personal and Professional Development, Project Management, Prototypes, Psychology and Human Behavior, Requirements and Specifications, Research Methods and Techniques, Team Dynamics, Technology, Usability, Visual Design

Understanding the labor issues at the core of the agile manifesto can help experience designers find news ways of working to enlighten developers.

Article by Mike Bulajewski
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13 min read
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Making Mountains of Data Rewarding to Roam

  • Analytics and Tracking, Business UX Leaders, Data visualization, Design, Design for Experience Awards, Design Tools and Software, Government and Public Services, Healthcare, Information Design and Architecture, Interface and Navigation Design, Location-Based Services, Mobile Applications, Mobile Technology, New and Emerging Technologies, Product design, Research Methods and Techniques, Research Tools and Software, Social Networking, Software as a Service, Technology, Technology for the Common Good, Touch, Usability, UX Magazine

A closer look at the results in the Bringing Order to Big Data category of the international Design for Experience awards, featuring the winner: Roambi.

Article by UX Magazine Staff
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7 min read
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Creating a Customer Ecosystem Using Brand Experience Metaphors

  • Business Value and ROI, Consumer products, Customer Experience, Design, Design Theory, Design Tools and Software, Flow and Immersion, Marketing and Brand, Personas, Product design, Research Methods and Techniques, Storytelling, Strategy, Technology

Choosing a metaphor that helps us identify a brand’s character can provide a launching point for creating an effective customer journey.

Article by Tom Schneider
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3 min read
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Navigating the Mobile Jungle

  • Analytics and Tracking, Android, Business Value and ROI, Content and Copy, Content Strategy, Customer Experience, Design, E-commerce, Information Design and Architecture, Interaction Design, Interface and Navigation Design, iPad, iPhone, Mobile Applications, Mobile Technology, New and Emerging Technologies, Product design, Product Releases and Redesigns, Research Methods and Techniques, Search, SEO, and SEM, Tablet, Technology, Touch, Usability, User Acceptance Testing, Visual Design, Windows Phone

There’s enough data out there to confirm that designing for mobile should be a priority, and the numbers can also help you find the right solutions for your project.

Article by Toby Biddle
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4 min read
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