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Research Methods and Techniques

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I Love You, Spotify … Now Change

  • Business Value and ROI, Consumer products, Customer Experience, Design, Information Design and Architecture, Interaction Design, Interface and Navigation Design, Product design, Product Releases and Redesigns, Research Methods and Techniques, Research Tools and Software, Reviews, Search, SEO, and SEM, Usability, User Acceptance Testing, Visual Design

By running Spotify through a usability test, one avid user was able to find some relatively easy fixes that could make for a more intuitive and rewarding experience.

Article by Lin Wang
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5 min read
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Building a Rapport with Kids for User Testing

  • Customer Experience, Design, Emotion, Empathy, Interaction Design, Mobile Applications, Personal and Professional Development, Product design, Product Releases and Redesigns, Project Management, Psychology and Human Behavior, Research Methods and Techniques, Research Tools and Software, Usability, User Acceptance Testing, User Reported Feedback

By mitigating the feeling in users of being watched and judged, you can get better data from testing sessions—especially when working with kids.

Article by Nick Shim
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3 min read
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Go Ahead, White-Label Your Services

  • Business Value and ROI, Design, Development, Employee Experience, Employment and Hiring, Google, Government and Public Services, Marketing and Brand, Personal and Professional Development, Product design, Project Management, Research Methods and Techniques, Social Networking, Team Dynamics, Technology, Usability, User Acceptance Testing, User Reported Feedback, Vendor-Client Relationships, Working With Stakeholders

While controversial among freelancers, white-labeling your services to a company can open you up to a whole new world of opportunity.

Article by Cory Lebson
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8 min read
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Revisiting Proto-Personas for Executive Alignment

  • Business Value and ROI, Design, Design Tools and Software, Internal Company Dynamics, Personal and Professional Development, Personas, Product design, Project Management, Research Methods and Techniques, Research Tools and Software, Team Dynamics, Usability, Working With Stakeholders

Modifying Jeff Gothelf’s proto-persona process reveals another method of working with clients to establish executive alignment on target users.

Article by Brent Summers
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6 min read
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Throwing Light on Dark UX with Design Awareness

  • Business Value and ROI, Design, Design Theory, Development, E-commerce, Facebook, Flow and Immersion, Information Design and Architecture, Interaction Design, Interface and Navigation Design, Marketing and Brand, New and Emerging Technologies, Personal and Professional Development, Psychology and Human Behavior, Research Methods and Techniques, Strategy, Technology, Visual Design

Users and designers can work to develop their Design Awareness in order to avoid the manipulative patterns associated with Dark UX.

Article by Marc Miquel
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5 min read
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Persona Grata

  • Business Value and ROI, Customer Experience, Design, Design Tools and Software, Emotion, Empathy, Human factors, Interaction Design, Marketing and Brand, Personal and Professional Development, Personas, Product design, Project Management, Requirements and Specifications, Research Methods and Techniques, Strategy, Technology, Usability, Vendor-Client Relationships, Working With Stakeholders

A divisive tool among practitioners, personas can bring the perspective of your end users into the design process and help build consensus among stakeholders.

Article by Shlomo Goltz
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6 min read
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