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Four Things I Learned about UX at Universal Studios

  • Agile and Iterative Process, Analytics and Tracking, Business Value and ROI, Consumer products, Customer Experience, Design, Emotion, Entertainment and Humor, Flow and Immersion, Interaction Design, Interface and Navigation Design, Marketing and Brand, Mobile Technology, New and Emerging Technologies, Product design, Project Management, Storytelling, Technology, Usability

Home to The Wizarding World of Harry Potter, Diagon Alley, Universal Studios is also a source of guidance and inspiration for experience designers.

Article by Tony Albanese
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6 min read
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Usability Tip: Interfaces Need Rhythm

  • Consumer products, Customer Experience, Design, E-commerce, Flow and Immersion, Information Design and Architecture, Interaction Design, Interface and Navigation Design, Product design, Technology, Usability

Make sure your interface leads users along consistent and familiar beats.

Article by Tammy Guy
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3 min read
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Persona Grata

  • Business Value and ROI, Customer Experience, Design, Design Tools and Software, Emotion, Empathy, Human factors, Interaction Design, Marketing and Brand, Personal and Professional Development, Personas, Product design, Project Management, Requirements and Specifications, Research Methods and Techniques, Strategy, Technology, Usability, Vendor-Client Relationships, Working With Stakeholders

A divisive tool among practitioners, personas can bring the perspective of your end users into the design process and help build consensus among stakeholders.

Article by Shlomo Goltz
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6 min read
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Using Post-Service Personas to Design Closure Experiences

  • Business Value and ROI, Customer Experience, Design, Design Tools and Software, Emotion, Empathy, Human factors, Personas, Product design, Social Networking, Working With Stakeholders, Workshops and Brainstorming

Post-Service Personas help you understand the emotions of users after they end their relationship with a service or product, leading to better closure experiences.

Article by Joe Macleod
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3 min read
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How to Use Persona Empathy Mapping

  • Customer Experience, Design, Design Tools and Software, Emotion, Empathy, Personas, Product design, Project Management, Psychology and Human Behavior, Research Methods and Techniques, Research Tools and Software, Sketching, Working With Stakeholders, Workshops and Brainstorming

A workshop activity that forges alignment on user needs, goals, and pain-points, Persona Empathy Mapping bridges the gap between personas and design concepts.

Article by Nikki Knox
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5 min read
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Interactions that Change the Way Customers Make Choices

  • Content and Copy, Customer Experience, Design, Design for Experience Awards, Development, Facebook, Flow and Immersion, Gaming, Gestures, Information Design and Architecture, Input devices, Interaction Design, Interface and Navigation Design, Mobile Applications, Mobile Technology, New and Emerging Technologies, Product design, Product Releases and Redesigns, Project Management, Requirements and Specifications, Technology, Usability

A closer look at the results in the Interaction Design Innovation category of the international Design for Experience awards.

Article by UX Magazine Staff
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4 min read
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