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Marketing and Brand

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The authors of Naked Innovation share insights from the first iteration of their book, which is currently being revised using community feedback.

Article by David McGaw, Zachary Jean Paradis
Share:Five Tips for Letting Collaboration Fuel Innovation
5 min read
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Creating an online community within your website can enrich customer service, deepen the relationship users have with your products, and grow brand loyalty.

Article by Laith Ulaby
Share:Social Networks can be More than Just a “Like”
8 min read
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How to successfully integrate mobile apps and emerging technologies into the offsite shopping experience.

Article by Elias Parker
Share:Four Mobile Design Tips for Brick-and-Mortar Retailers
9 min read
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Childhood lessons in good behavior and solid decision-making can be invaluable assets to UX practitioners.

Article by John Boykin
Share:Everything I Really Need to Know about User Experience I Learned in Sunday School
4 min read
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Mike Fisher, Andy Polaine, and Indi Young on broken airport experiences.

Article by Mary Jean Babic
Share:QuickPanel: Air Travel
8 min read
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Color choices not only shape your product’s identity and ethos, they can also engage or disengage users on a subconscious level.

Article by Jonny Rowntree
Share:Using Color to Appeal to Users
4 min read
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