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Marketing and Brand

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Content Isn’t King, Content Is a Product

  • Apple, Content and Copy, Content Strategy, Customer Experience, Design, Marketing and Brand, Mobile Technology, Product design, Product Releases and Redesigns, Project Management, Strategy, Technology, Usability, Visual Design

Content needs to be packaged and designed in the same compelling ways that products are in order for users to respond to its directives.

Article by Scott Hutcheson
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7 min read
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We’re Living in an Experience Economy, Design Accordingly

  • Business UX Leaders, Business Value and ROI, Consumer products, Customer Experience, Design, Marketing and Brand, Personal and Professional Development, Product design, Strategy, Technology, Usability

As the line between digital and non-digital experiences continues to dissolve, a look at some of our recent articles suggests ways designers can remain in-step.

Article by UX Magazine Staff
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3 min read
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Creating a Customer Ecosystem Using Brand Experience Metaphors

  • Business Value and ROI, Consumer products, Customer Experience, Design, Design Theory, Design Tools and Software, Flow and Immersion, Marketing and Brand, Personas, Product design, Research Methods and Techniques, Storytelling, Strategy, Technology

Choosing a metaphor that helps us identify a brand’s character can provide a launching point for creating an effective customer journey.

Article by Tom Schneider
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3 min read
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The Winning Experience of Playing Video Games for Beer

  • Apple, Business Value and ROI, Consumer products, Content and Copy, Customer Experience, Design, Design for Experience Awards, Design Tools and Software, Development, Gaming, Interaction Design, iPad, iPhone, Marketing and Brand, Mobile Applications, Mobile Technology, Product design, Social Media Marketing, Social Networking, Storytelling, Tablet, Technology, Touch, Usability, Vendor-Client Relationships, Video, Visual Design, Working With Stakeholders

A closer look at the results in the Interactive Component of an Advertising Campaign category of the international Design for Experience awards.

Article by UX Magazine Staff
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5 min read
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Five Customer Experience Lessons Coffee Taught Me

  • Business UX Leaders, Consumer products, Customer Experience, Design, Design Theory, Empathy, Entertainment and Humor, Marketing and Brand, Personal and Professional Development, Strategy, Usability, Vendor-Client Relationships

A lifetime pursuing CX excellence culminates in a great cup of coffee and five tips for nailing customer experience.

Article by Tyler Wells
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5 min read
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A Co-Working Space with the Soul of a Coffee Shop at Workshop Cafe

  • Agile and Iterative Process, Analytics and Tracking, Business Value and ROI, Consumer products, Content and Copy, Content Strategy, Customer Experience, Design, Design for Experience Awards, Development, Internal Company Dynamics, Marketing and Brand, Mobile Applications, Mobile Technology, Product design, Product Releases and Redesigns, Project Management, Research Methods and Techniques, Team Dynamics, Technology, Usability, User Reported Feedback

A closer look at the results in the Complete Customer Experience category of the international Design for Experience awards, featuring the winner: Workshop Cafe.

Article by UX Magazine Staff
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5 min read
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