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Marketing and Brand

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The Ecosystem Behind the Product or Service

  • Agile and Iterative Process, Analytics and Tracking, Business Value and ROI, Consumer products, Customer Experience, Data visualization, Design, Development, Direct Observation Research, Emotion, Marketing and Brand, New and Emerging Technologies, Product design, Product Releases and Redesigns, Technology, User Reported Feedback

Creating a healthy ecosystem for your product or service to exist in allows it to thrive and rewards customers at every touchpoint.

Article by Andrii Glushko
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5 min read
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Experience Design is a Perspective, not a Discipline

  • Business Value and ROI, Consumer products, Customer Experience, Design, Design Theory, Development, Emotion, Interaction Design, Internal Company Dynamics, Marketing and Brand, Personal and Professional Development, Product design, Project Management, Research Methods and Techniques, Team Dynamics, Technology, Usability, Working With Stakeholders

The co-author of the new book, Experience Design: A Framework for Integrating Brand, Experience, and Value, discusses how to gain the experience design perspective.

Article by Patrick Newbery
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7 min read
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Five Principles for Accommodating User Needs In Developer-Led Projects

  • Agile and Iterative Process, Business UX Leaders, Conferences, Customer Experience, Design, Development, Empathy, Interaction Design, Internal Company Dynamics, Marketing and Brand, New and Emerging Technologies, Product design, Project Management, Research Methods and Techniques, Strategy, Team Dynamics, Technology, The Business of UX, User Acceptance Testing, User Reported Feedback, Visual Design, Working With Stakeholders

Keeping the user at the center of developer-led projects requires empowering your team to think like the user.

Article by Tracy Brown
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7 min read
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Four Steps to Customer Experience Maturity

  • Analytics and Tracking, Business UX Leaders, Customer Experience, Design, Empathy, Facebook, Marketing and Brand, Mobile Applications, Mobile Technology, New and Emerging Technologies, Product design, Research Methods and Techniques, Social Networking, Technology, The Business of UX, Twitter, Usability, User Reported Feedback

Companies that are eager to create superior customer experiences must repair, elevate, optimize, and differentiate their CX programs and initiatives.

Article by Megan Burns
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4 min read
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Design for Experience: Bottom Line Impact

  • Business UX Leaders, Business Value and ROI, Consumer products, Design, Design for Experience Awards, Employee Experience, Employment and Hiring, Marketing and Brand, New and Emerging Technologies, Nomenclature, Onboarding, Open source, Operating Systems, Papers, Patents and Closed Systems, Patterns and Components, Personal and Professional Development, Personas, Persuasive Design, Presentations, Privacy and Data Security, Product design, Product Releases and Redesigns, Project Management, Research Methods and Techniques, Short News, Technology, The Business of UX, User Reported Feedback, UX Magazine

A closer look at the Design for Experience awards category: Bottom Line Impact

Article by UX Magazine Staff, Design for Experience
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2 min read
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Design for Experience: Effective Agency Team

  • Business UX Leaders, Business Value and ROI, Customer Experience, Design, Design for Experience Awards, Internal Company Dynamics, Marketing and Brand, New and Emerging Technologies, Product design, Project Management, Research Methods and Techniques, Short News, Team Dynamics, Technology, The Business of UX, UX Magazine, Vendor-Client Relationships, Working With Stakeholders

A closer look at the Design for Experience awards category: Effective Agency Team

Article by UX Magazine Staff, Design for Experience
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2 min read
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