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Human factors

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To achieve a profitable and growing business, you need happy customers. However, all too often, the voice of the customer gets lost in the process.

Article by Leticia Cervantes
Share:Keeping the Voice of the Customer Front and Center
5 min read

When we assume our design is flawed, we advocate for the user and can begin taking actionable steps towards building an outstanding product a user will enjoy.

Article by Edward Beebe-Tron
Share:How to Err on the Side of the User
9 min read

The promise of recurring revenue sustained customer loyalty drives companies across industries to adopt a subscription-based “membership” business model.

Article by Simon Heather, Alice Kogan
Share:6 Ways to Design Value into Your Membership Model
9 min read

Ever heard of the term FOMO? That is what your brain does when you are given a large selection of choices. The more choices you are given, the more indecisive you become.

Article by Edward Beebe-Tron
Share:Hick’s Law
4 min read
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It’s a tricky time to be marketing for sure. Smart businesses are currently tailoring their marketing activities to prioritise the retainment of customers.

Article by Holly Formosa
Share:Top Tips for Retaining Customers Under Lockdown
5 min read

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