“how is this going to change how you do user research?”
For an enterprise product to achieve the greatest success, companies should deliver an experience for users that meets the same standards evident in consumer products.
No one can make sweeping generalizations about what to change or how to optimize conversion rates. But if you go in with an open mind, you can learn something new.
Had Google thought more about probability than about throwing in their existing technology just because they could, they would have left autosuggest out.
No-infrastructure, no-server mobile development can bring your product to market faster and at lower costs, but there are drawbacks to consider.
Offering multiple channels for users to interact with your business isn’t enough. You need to put them at the center of a seamless omni-channel ecosystem.
