- Customer Experience, Design, Empathy, Employee Experience, Usability, UX Education, UX Magazine
 
There is a way to work with design to achieve real results and generate genuine power for an organization.
Article by Viktor Dopke
				
							How To Empower An Organization Through Design?						
										- The author believes that the following reasons are why design/branding/marketing agencies end up damaging the image of design as a tool for getting results:
- Lots of jargon and little to no action at a fundamental level.
 - Large companies with “foolproof” processes.
 - Fake cases and invented touch points
 - Romanticized view of consumers
 
 - In order to centralize an organization, designers need to map its interdependence relationships and understand how a project can strengthen all sectors in an equal way.
 
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- July 6, 2022
 
4 min read