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Direct Observation Research

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Two Major Challenges with Speech-Recognition Technology

  • Apple, Consumer products, Design, Design Tools and Software, Development, Direct Observation Research, Gestures, Human factors, Information Design and Architecture, Input devices, Interaction Design, Interface and Navigation Design, iPhone, Product design, Research Methods and Techniques, Technology, Touch, Usability, Voice & Natural Language

An effective voice user interface requires solid error mitigation and the ability to actively demonstrate the capabilities of your design.

Article by Andrew Wagner
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Home Automation: The next frontier for UX?

  • Business Value and ROI, Consumer products, Customer Experience, Design, Development, Direct Observation Research, Government and Public Services, Information Design and Architecture, Input devices, Interaction Design, Interface and Navigation Design, Mobile Applications, Mobile Technology, New and Emerging Technologies, Privacy and Data Security, Product design, Tablet, Usability

A home where appliances are speaking to each other and collecting usage data is fertile ground for user-centered research and design.

Article by
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Love, Hate, and Empathy: Why We Still Need Personas

  • Analytics and Tracking, Business Value and ROI, Contextual User Studies, Customer Experience, Design, Design Tools and Software, Development, Direct Observation Research, Human factors, Information Design and Architecture, Interaction Design, Interface and Navigation Design, Internal Company Dynamics, Marketing and Brand, Personas, Product design, Psychology and Human Behavior, Research Methods and Techniques, Research Tools and Software, Storytelling, Strategy, Usability, User Acceptance Testing, User Adoption, User Reported Feedback, Working With Stakeholders

Often mocked and misunderstood, when created with diligence and integrity, personas are an extremely valuable design tool.

Article by Kyra Edeker, Jan Moorman
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6 min read
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Sharpening Your Competitive Edge with UX Research

  • Business Value and ROI, Consumer products, Content and Copy, Content Strategy, Contextual User Studies, Customer Experience, Data visualization, Design, Development, Direct Observation Research, E-commerce, Emotion, Marketing and Brand, Product design, Research Methods and Techniques, Strategy, Usability, Vendor-Client Relationships

A digital wedding planning design project with Martha Stewart Living demonstrates the power of taking UX research to the next level.

Article by Rebecca Flavin
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4 min read
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Stanislavski and the Reluctant Stakeholder

  • Agile and Iterative Process, Business Value and ROI, Customer Experience, Design, Direct Observation Research, E-commerce, Emotion, Empathy, Human factors, Internal Company Dynamics, Marketing and Brand, Personas, Project Management, Research Methods and Techniques, Search, SEO, and SEM, Team Dynamics, User Acceptance Testing, Vendor-Client Relationships, Working With Stakeholders

Tools employed by a mighty Russian acting coach can also can also be used to ease clients into an empathetic state.

Article by Tracy Brown
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7 min read
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Designing to Build Trust

  • Apple, Content Strategy, Customer Experience, Data visualization, Design, Direct Observation Research, Ethnography, Eye tracking, Government and Public Services, Healthcare, Human factors, Information Design and Architecture, Prototypes, Psychology and Human Behavior, Research Methods and Techniques, Software as a Service, Usability, User Acceptance Testing, User Reported Feedback

Especially in the realms of government and health insurance, in order to succeed, websites must use design to cultivate trust with their users.

Article by Ilana Westerman
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