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Direct Observation Research

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Conducting user research in a region as sprawling, diverse, and rapidly changing as Asia poses a real challenge for Western companies—here are five ways to make it easier.

Article by Carissa Carter
Share:Five Lessons Learned Doing User Research in Asia
8 min read
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Avoid a user revolt against your product redesign by targeting the overall experience instead of just aesthetics.

Article by Scott Plewes
Share:Overhauling a UI Without Upsetting Current Users
8 min read
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In user research, learning how to pay attention and be fully present leads to richer insights.

Article by Juliette Melton
Share:Paying Attention: The Most Valuable Skill in UX Research
7 min read
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The true story of ethnography at PARC, and how it reveals the power of ethnography.

Article by PARC
Share:Busting the Myth of the Giant Green Button
4 min read
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