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Staying Human in the Age of Big Tech

  • Customer Experience, Design, Design Theory, Empathy, Human factors, Interaction Design

How can we use design to prioritize human interaction and spend less time on our screens?

Article by Tyler Berg
IDEAS IN BRIEF
Staying Human in the Age of Big Tech
  • It’s important to evaluate tech’s continued development with a critical eye and define what overreach is and isn’t. UX designers have to use a human-first mindset in their work.
  • Users should be given control of how much screen time or application experience they want to consume. However, many services don’t give that choice using addictive technologies like endless newsfeed or autoplay.
  • When adopting technology to new mediums, it’s vital that we keep two things in mind. One: Are we creating technology for technology’s sake? And two: how does this impact current societal habits?
  • We need to consider the nuances of everyday life and consider the physical and digital realities for how the designs we create are used.
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6 min read

10 cancellation flow examples and why they work

  • Customer Experience, Design, Design Theory, Empathy, Form design, Human factors, Interaction Design, Interface and Navigation Design

In this article, we’ll look at how some top SaaS companies deflect user cancellations and keep churn rates in the green.

Article by Benjamin Brandall
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14 min read

Moving from a Sales-First to a User-First Design Approach

  • Adobe, Customer Experience, Design, Design Theory, Empathy

Nowadays, companies succeed by embracing innovation for positive change, problem-solving, collaboration, and creativity, like they were forced to do during the COVID-19.

Article by Maddy Beard
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6 min read
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