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Henry Wadsworth Longfellow
“In character, in manner, in style, in all things, the supreme excellence is simplicity.” 

Article by Jennifer Clinehens
Share:What is Simplicity Theory? Why people prefer simple experiences
5 min read
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As the dust settles on aviation travel, and attitudes toward it are reevaluated, airlines would do well to follow principles focused on the customer experience.

Article by Tyler Roberts
Share:Airlines and Covid19: How User Centered Design Can Help
4 min read
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A conversation with Lyft Product Designer Kyo Kim

Article by David Hildebrand
Share:Behind the design: Building a seamless experience to request a ride for others
14 min read
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If we want to design things that are easy to understand as well as easy to use, we should have an understanding of how we perceive and organize the world around us.

Article by Westley Knight
Share:How to be a better designer by understanding human perception
5 min read
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Did you know UX Magazine hosts the most popular podcast about conversational AI?

Listen to Invisible Machines

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