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10 Types of Cognitive Bias To Watch Out For In UX Research & Design

  • Behavioral Science, Design, Design Theory, Human factors, Interviews, Psychology and Human Behavior

Visualising 10 types of bias in 10 visuals.

Article by Steffan Morris Hernandez
IDEAS IN BRIEF
10 Types of Cognitive Bias To Watch Out For In UX Research & Design
  • The article covers how crucial it is to address cognitive biases for navigating daily life as well as UX research and design. Our judgment and thought processes become biased, which might distort reality in accordance with our preconceived notions.
  • The author illustrates 10 examples of real-life cognitive biases and their reflection in UX research.
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5 min read

Design Fictions

  • Design, Design Theory, Direct Observation Research, UX Education, UX World Changing Ideas
Article by Joanna Ngai
IDEAS IN BRIEF
Design Fictions
  • Nowadays, people tend to change their online behavior because of the constant feeling of surveillance – this phenomenon is called the “chilling effect”. It affects all users, however, younger Internet users are more aware of their privacy navigation.
  • Nothing is private now – every realm of human life stays on the Internet forever.
  • Under such circumstances, the design’s future trajectory is not something the author is comfortable with. She advises always considering whether what you’re building helps increase sustainability while making design decisions.
  • Technology should remain a tool, design should satisfy a need, and neither should cause a decrease in human agency by pandering to our primary instincts. According to the author, negative drawbacks are something a designer should always keep in mind.
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5 min read
Design Fictions

Designers, Excellence Is Not Accidental

  • Agile and Iterative Process, Business UX Leaders, Design, Personal and Professional Development, Strategy, The rise of design, UX Education

Excellence is deliberate.

Article by Nate Schloesser
IDEAS IN BRIEF
Designers, Excellence Is Not Accidental
  • The author speculates on reaching excellence in design backing the arguments with his own experience of delivering product strategy for Internet and Screen Accountability software Covenant Eyes.
  • Excellence in design is not something that comes to you naturally; it is deliberate and comes with effort.
  • Excellence starts with mastering design skills through learning, making mistakes, and, eventually, making a habit of putting to work everything you’ve learned.
  • In the pursuit of excellence, intelligent execution is an essential step. The author advises that you should always take into account the environment in which the plan is to be implemented. Also, you should have a thorough awareness of the framework and the organization you are working with.
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6 min read

How Cognitive Science and Artificial Intelligence Are Intertwined

  • Artificial Intelligence, Augmented Reality, Behavioral Science, Business UX Leaders, Conversational Design, Customer Experience, Data visualization, Defining AI, Design, Neurology, Neuroscience, Usability, UX Education, UX Magazine

The I in AI.

Article by Max Louwerse
IDEAS IN BRIEF
How Cognitive Science and Artificial Intelligence Are Intertwined
  • If we want to understand the mechanisms behind AI, cognitive science might come to the rescue.
  • Artificial intelligence and cognitive science have surprising similarities.
  • AI focuses on artificial minds with human minds as an example.
  • Cognitive science focuses on human minds with artificial minds as an example.
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4 min read
How Cognitive Science and Artificial Intelligence Are Intertwined

Apple Maps vs Google Maps

  • Accessibility, Apple, Apple iOS, Consumer products, Contextual User Studies, Customer Experience, Data visualization, Design, Google, Information Design and Architecture, iPhone, Location-Based Services, Mobile Applications, Mobile Technology, Things UX People Like, Usability, Visual Design

A deep dive into the map apps rivalry.

Article by Peter Ramsey
IDEAS IN BRIEF
Apple Maps vs Google Maps
  • Apple and Google have battled for control of the map applications market for almost ten years. The article provides an illustration of the advantages and disadvantages of each app.
  • The success of Google Maps can be explained by the following aspects:
    • The breadth of data.
    • Better сontextualization of data.
    • Reliability partners for sourcing data.
    • Accuracy of routes and shortcuts for pedestrians.
  • Nevertheless, Apple has some strong features, especially when it comes to handling stressful situations (e.g. calming and very human narration, detailed parking location information).
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7 min read
Apple Maps vs Google Maps

10 Intangibles of Design

  • Design, Human factors, Personal and Professional Development, Psychology and Human Behavior, Things UX People Like, UX Education, UX Magazine, Working With Stakeholders

Tenets that go beyond disciplines and technical skills.

 
Article by Nate Schloesser
IDEAS IN BRIEF
10 Intangibles of Design
  • The process of becoming and being a UX designer is rather complex. 
  • The article proves that the combination of some intangibles makes the difference between an average, dissatisfied designer and a successful designer.
  • Transcend disciplines and technical proficiency with these 10 intangibles of design:
    • Always be valuable.
    • Other people’s agenda matter.
    • Always bring an artifact.
    • Design requires tradeoffs.
    • Inquiry over advocacy.
    • Design like you are right, listen like you are wrong.
    • Avoid paralysis by analysis.
    • Move between abstract and concrete.
    • Your resilience will be rewarded.
    • Seek to master your craft more fully.
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11 min read
10 Intangibles of Design
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