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Modifying Jeff Gothelf’s proto-persona process reveals another method of working with clients to establish executive alignment on target users.
A divisive tool among practitioners, personas can bring the perspective of your end users into the design process and help build consensus among stakeholders.
Post-Service Personas help you understand the emotions of users after they end their relationship with a service or product, leading to better closure experiences.
A workshop activity that forges alignment on user needs, goals, and pain-points, Persona Empathy Mapping bridges the gap between personas and design concepts.
Taking data with the richness of what Minority Report showed us and giving it the kind of approachable interface seen in Her.
An idea for an app that delivers fresh lobster and crab to the Bay Area is realized at ProtoHack, a code-free prototyping hackathon.
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