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Quantitative Concept Testing

  • Customer Experience, Design, Design Theory, Usability, UX Education, UX Magazine

How We Bring Users Into Product Decisions Before We Even Start Designing

Article by Leah Acosta
IDEAS IN BRIEF
Quantitative Concept Testing
  • Quantitative concept testing helps ensure that the user voice influences which ideas are developed into testable products what is best for narrowing down the best executions of an idea in the next stage.
  • According to Leah Acosta, quantitative concept testing has two goals:
    1. Identify the most promising concepts for further development from the participants’ perspective, and order them in a ranked list.
    2. Understand the strengths and weaknesses of each concept, and pinpoint low-ranking concepts with hidden promise.
  • When planning the quantitative concept test, the following counts:
    • Identifying segments and markets
    • Setting up the MaxDiff
    • Setting up the sequential monadic survey
  • After working through particular points, you’ll be able to identify which ideas are worth pursuing, which need more discussion, and which to dismiss.
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6 min read
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The People Paradox: Human Nature’s Impact on Digital Transformation

  • Customer Experience, Design, Usability, UX Education, UX Magazine

Ways human nature impacts digital transformation and how to build an affective team that will lead to a desired result with the only ingredients that are required to make it a success – people and collaboration.

Article by Ed Vinicombe
IDEAS IN BRIEF
The People Paradox: Human Nature’s Impact on Digital Transformation
  • Many organisations fail to meet their intended goal of digital transformation, because it is primarily a function of people.
  • It’s exactly when people work together collaboratively in pressured environments that we can see the dichotomous impact of human nature on large-scale initiatives like digital transformation.
  • Even though team sizes have become really bloated and organisations can fall into the intelligence trap, with the right environment and culture in place to facilitate that level of collaboration, a large group of smart, diverse people will impede an organisation’s digital transformation ambition.
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6 min read
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UX Design for Children: How to Create a Product Children Will Love

  • Behavioral Science, Customer Experience, Design, Usability, UX Education, UX Magazine

Create a Product Children Will Love

Article by
IDEAS IN BRIEF
UX Design for Children: How to Create a Product Children Will Love
  • Children are a new, unique, and more demanding audience that present more difficulties for design.
  • According to Mariia Kasymova, there are three main niches where child-friendly design is especially needed:
    • Entertainment
    • Online learning
    • Fintech for children
  • Mariia Kasymova presents us with 5 principles for better UX for children:
    • Design for your target age group
    • Choose the color palette and fonts carefully
    • A friendly digital helper
    • Constant feedback and reward.
    • Make it as intuitive as possible
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7 min read
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When UX writers and technical writers unite, content thrives

  • Customer Experience, Design, Design Theory, Usability, UX Education, UX Magazine

6 reasons why UX and documentation teams are stronger together

 

Article by Alana Fialkoff
IDEAS IN BRIEF
When UX writers and technical writers unite, content thrives
  • No matter what position you have, creating successful end-to-end product solutions can’t happen unless you know your product from front to back — and everywhere in between.
  • When UX content designers and technical writers team up, they access superpowers like:
    • Linking to supplemental resources seamlessly within any interface.
    • Infusing our content with in-depth product awareness.
    • Unifying language across product user interfaces and the resources that document them.
    • Gaining valuable UX feedback upfront.
    • Clarifying product functionality (and writing new features understandably the first time).
    • Demonstrating the value of seamless content design.
  • Collaborating with technical writers aligns UX and empowers them to dive deeper.
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4 min read
When UX writers and technical writers unite, content thrives

Case study: Category hierarchy

  • Customer Experience, Design, Design Tools and Software, Mobile Applications, Mobile Technology, Usability, UX Magazine

Walk through the process of designing for hierarchy and learn its main challenges.

Article by Tornike Kurdadze
IDEAS IN BRIEF
Case study: Category hierarchy
  • Since choosing categories while filtering the content out can be complex and monotonous, it’s crucial to provide categories and subcategories in a visually appealing way.
  • Tornike Kurdadze, Flutter Engineer at Netguru, found a solution for the eCommerce app with multi-levels (about 5 of categories)
  • During testing and research, the author found that when creating hierarchical categories, there are several things to keep in mind:
    • Users should be able to see the path of his/her current selection
    • Users should be able to return to the parent or any descendant category easily
    • Child categories should be different from the parent one
    • Users should not have to scroll a lot
    • Users should be able to search with keywords
    • The overall interface should be smooth and intuitive
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Five Lessons Every Experience Designer Сan Learn From Stand-Up Comedians

  • Customer Experience, Design, Design Theory, UX Education, UX Magazine

What can UX designers learn from stand-up comedians?

Article by Jay Mays
IDEAS IN BRIEF
Five Lessons Every Experience Designer Сan Learn From Stand-Up Comedians
  • As experience design continues to become more widely adopted and utilized by organizations of every size, experience designers are more likely to find themselves presenting their ideas to stakeholders.
  • Many comedian techniques have special resonance in the realm of experience design.
  • Become a UX comedian by taking these simple steps:
    • Don’t prepare too much content
    • Start with a story
    • Communicate value before asking for an investment
    • Know how and when to improvise
    • Bear in mind that different stakeholders respond to different approaches
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8 min read
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