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Customer Experience

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Advocating empathetic design by anticipating user needs, taking pride in fulfilling them and sharing the knowledge

Article by Chris Kernaghan
What Can UX Designers Learn From The Uniquely Japanese Concept of Omotenashi?
  • Japanese unique approach to creativity might be applied to understanding of design as a new way of thinking.
  • “Omotenashi” is about anticipating the needs of guests which may not be communicated in an obvious way.
  • UX Designers certainly aspire to the principles of “omotenashi” that can be applied to user-centered design and might even work in the context of an agile startup, or corporate behemoth.
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4 min read
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“The capitalist model is now so efficient, it’s eating away at the burning platform on which we all so delicately balance”

Article by Anton Schubert
Designing For Sustainability — Why Is It So Hard?
  • It is not an easy matter be a sustainability designer because it goes against everything people have been taught as product/service designers and everything other people in business perceive the design role to be.
  • Anton Schubert, a sustainable Business Designer and Good Growth & Planet Centric Design Founder, categorised the main barriers on becoming a sustainable designer into 4 C’s:
    • Capitalism
    • Consumerism
    • Consumption
    • Corruption
  • The sustainability transition is a journey and design as a methodology and way of working is a great way to help people navigate.
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5 min read
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How might we avoid that UX writing experts getting pressured into career-focused mentoring in their own time — and how can we maximize results for all parties? Essentialism and its principle of zooming in could be helpful.

Article by Katrin Suetterlin
UX writing mentorships need to be more sustainable — now.
  • Even though the mentorship gap is invisible, it is rather tangible and comes in many forms and not all of the answers you’re looking for belong in the chat with an experienced UX mentor.
  • Mentees still seek advice directly from mentors in addition to the communities which can be very hard to turn down.
  • The most useful mentors’ advice you can get can be split up into 3 main meta groups:
    • Skills
    • Career
    • Personal
  • Mentor’s mental health is at the heart of mentorship that’s why it’s important to respect mentors’ energy and time. For instance, not asking something that is on the first page of google and show up 100% of all calls and meet-ups.
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10 min read
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The idea of design systems can be found throughout history. In order to meet expanding needs, designers turn to design systems to streamline design with the hopes of providing value at lower cost and effort.

Article by Tony Olsson
The Best Design System Is No System
  • The idea of design systems might still be new to some but fairly established in UI design for some years now while the idea of a systemized approach to design can be found throughout history.
  • Tony Olsson, Lead Product Designer at Axis Communications, makes you question the capabilities of a system by recollecting past history events.
  • The ideas behind design systems are based on system thinking which assumes that a whole can not be fully explained in terms of its parts and can not be understood without reference to its environment.
  • The design system encourages fragmentation and isolation of design problems with clear answers, constraints, feedback loops in linear stages.
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10 min read
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Artificial intelligence (AI) could soon surpass human intelligence. Having both advantages and disadvantages, it still creates powerful opportunities and produces more accurate customer-behavior models.

Article by Sonia P.
Time to reflect on my future in the age of AI
  • Since AI-driven processes can create powerful opportunities to improve producing more accurate customer-behavior models, many traditional businesses will soon transform their core processes and business models to take advantage of ML.
  • Sonia P., People-Centric Design Enthusiast, brigs up such questions related to the role of AI in the future:
    • What’s exciting about AI?
    • What’s worrying?
    • How will we work with machines?
  • In order to make machines that behave better for humans is for UX designers to take all factors into considerations, bridge the gap and merge the knowledge from all sides to define the best solution.
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6 min read
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There are numerous qualitative methods with students as users. Finding the right AAC system and implementing it effectively is essential to give every student access to communication.

Article by Kate Paolini
How I Use UX Research in Speech Therapy
  • Kate Paolini, UX Researcher, and Speech-Language Pathologist digs deeper into how her students using augmentative and alternative communication (AAC) can benefit from a UX research approach.
  • Communication is much more than speech; therefore, finding the right AAC system and implementing it effectively is essential to give every student access to communication.
  • Kate Paolini conducted the research with the help of the following methods:
    • Buy-In & Initial Methods
    • Designing the AAC System for the User
    • Access & Education
    • Observations & Data Tracking
    • Heuristic Evaluation
    • Assess, Adapt, Repeat
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7 min read

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