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Customer Experience

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How to Redesign an App: When to Do It and What to Start With

  • Customer Experience, Design, Usability, UX Education, UX Magazine

How to redesign an app and what is the purpose of doing a redesign?

Article by Kateryna Mayka
IDEAS IN BRIEF
How to Redesign an App: When to Do It and What to Start With
  • Kateryna Mayk, a content specialist at a SaaS design agency who writes about UI/UX design, defines the purpose of doing a redesign and helps you know if its time for a redesign.
  • Learn more about common reasons for an app redesign:
    • Outdated aesthetics
    • Negative customer reviews
    • Complex interface
    • Rebranding
  • If you do decide to redesign your application, you should think carefully about how to improve not only the appearance (UI) but also the feel of the application (UX).
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9 min read

The high-impact UX design areas of 2022-2030

  • Customer Experience, Decision Architecture, Design, Design Theory, UX Education, UX Magazine

What can we learn from recent years about big emerging UX design problems to solve in the near and the far future?

Article by Yaron Cohen
IDEAS IN BRIEF
The high-impact UX design areas of 2022-2030
  • Even though the UX field is relatively young, it already has a high impact on various aspects of our life.
  • Yaron Cohen, the Senior UX Researcher at RBC, shares a collection of new interesting problems the UX community will likely tackle in the rest of the 2020s including. What these areas have in common is:
    • Solutions with focus on back-end technology
    • Low market concentration
    • The need for government regulation to boost trust
  • The author lays out four UX challenges to solve in the coming years:
    • Helping to make society environmentally-conscious
    • Facilitating international travel in the post-COVID era
    • Reimagining money through digital currencies
    • Decentralizing the Web with blockchain
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9 min read

Influencing UX Stakeholder Values: 6 Ways to Convey the Significance of User Research

  • Contextual User Studies, Customer Experience, Design, Design Theory, Interviews, Product design, Project Management, Research Methods and Techniques

Has UX research ever been the priority for your stakeholders? If not, here are some ways to convey its significance.

Article by Sofya Savkina
IDEAS IN BRIEF
Influencing UX Stakeholder Values: 6 Ways to Convey the Significance of User Research
  • When stakeholders have insights around user needs, goals and behaviors, the team can make evidence-based decisions.
  • One of the most common pain points are having to communicate and prove the value of UX and user research to leadership.
  • One author shares some ideas to overcome this:
    1. Understand the “why” behind the push-back
    2. Speak your stakeholders’ language
    3. Don’t fight the battle alone
    4. Find and use tools made by the government, for the government
    5. Identify quick wins to show the value of UX faster
    6. Get better value for stakeholders out of the user research
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5 min read

Design Principles for a New AI World

  • Artificial Intelligence, Behavioral Science, Conversational Design, Customer Experience, Defining AI, Design
Article by Ovetta Sampson
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Design Principles for a New AI World
  • In the AI era, designers are taking on even larger responsibility.
  • It’s high time design stepped into the new era and a new framework that’s wider, more equitable, and pluralistic compared to what we’ve witnessed before.
  • In this article, Ovetta Sampson, Vice-President of Machine Learning Experience Design at Capital One, reworks the “10 Commandments of Good Design” to fit design going into an AI era.
    1. Good design solves hard problems.
    2. Good design promotes healthy relationships.
    3. Good design requires malleability.
    4. Good design makes companies understand and products that serve me.
    5. Good design acknowledges bias.
    6. Good design prevents dishonesty.
    7. Good design expects unintended consequences.
    8. Good design fosters equity .
    9. Good design considers its effect on a collective, connected eco-system.
    10. Good design brings purposefully order to chaos.
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8 min read

Finding a balance between UX and SEO

  • Customer Experience, Search, SEO, and SEM

SEO or search engine optimisation is all about optimising a page and making it easier for the search engine to recognise and appropriately position the page. UX or user experience is all about providing every page visitor with good content and an excellent overall experience. SEO is about making things simpler for the machine, while UX focuses on making things simpler for human readers.

Article by Kristine Kalnina
IDEAS IN BRIEF
Finding a balance between UX and SEO
  • SEO and UX design might look like contrasting fields. However, it’s crucial to find the right balance between the two to stand out.
  • SEO attracts people to the website and helps branding. UX focuses on end-users’ interaction with the brand and aims at retaining them.
  • Some tips include moderating the content length, investing in keywords research, optimizing websites for mobile devices, paying attention to page speed and site navigation.
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10 min read
Frame balance between UX and SEO

A designer’s guide to anxiety

  • Customer Experience, Design, Design Theory, Product design, Psychology and Human Behavior

Wrestling with mental health on- and off-screen

Article by Jeremy Cherry
IDEAS IN BRIEF
A designer’s guide to anxiety
  • The global burden of anxiety disorders is constantly increasing, as does the need to discuss how technologies contribute to it and whether designers can alleviate the problem.
  • Although designers are not to blame for modern anxiety, they have the tools to incentivise healthier living.
  • Users, for their part, have to examine how they interact with technologies and how that affects their mental health.
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8 min read
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