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Customer Experience

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There are different ways participatory design can influence young people with cognitive disability. Read reflections on co-design methodology and ways it can help.

Article by Jacqueline Wechsler
Reflections: Co-Designing with Young People with Cognitive Disability
  • In this article, Jax Wechsler, Principal Designer at Sticky Design Studio, shares:
    • Facts about Young People with a cognitive disability that may be useful when working with this group
    • Discussion and reflections about her methodological choices
  • Things to know about Young People with cognitive disabilities:
    • Ability levels can be very nuanced, every Young Person is different
    • Life Tasting not Life Wasting!
    • The level of advocacy of parents impacts experiences and opportunities for Young People with Cognitive Disabilities
    • Social inclusion and relationships are keys to wellbeing
  • Reflections on Co-Design Methodology:
    • Recruitment is hard!
    • Using referrals and ‘snowball sampling’
    • It’s important to build rapport
    • Understanding ability and research design
    • Cultural probes/diary studies are gold
    • Parents mediating participation
    • Flexibility is key
    • Value in participation
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10 min read
Reflections : Co-Designing with Young People with Cognitive Disability

The secrets behind the world’s obsession. Learn what psychology and behavioral science principles make Worlde so addictive.

 

Article by Jennifer Clinehens
The Fascinating Psychology Tricks That Make WORDLE So Addictive
  • There are certain things that make WORDLE so addictive:
    • Wordle uses Scarcity to stand out.
    • When you share a Wordle, people notice.
    • Sharing Wordle makes sharing your results across social media incredibly easy.
  • How Wordle creates a habit — the “Habit Loop” describes the basic structure behind every habit:
    1. The trigger
    2. The routine
    3. The reward
  • Wordle would have never become as popular as it is without psychology and behavioral science principles at work in the game.
Share:The Fascinating Psychology Tricks That Make WORDLE So Addictive
4 min read
The Fascinating Psychology Tricks That Make WORDLE So Addictive

As organizations grow in their conversational maturity, there’s an increasing demand for conversation designers. Explore 7 skills to learn for conversation designers in 2022.

 

Article by Maaike Groenewege
7 new skills to learn for conversation designers in 2022
  • Conversational design requires far more than having got all your convo design courses nailed, completed all the challenges on VUI-challenge and finished re-reading Pearl, Evanhoe & Deibel and Cohen, Giangola & Balogh for the umptieth time.
  • There is a number of new skills that can up your career as a conversation designer:
    • NLU
    • Entities
    • Entities on steroids: ontologies and graphs
    • Building conversational teams
    • Open source movement
    • Mastering conversational AI platforms
  • It’s time for conversation designers to develop t-shaped profile: specialize in one or two particular conversation design skills and systems , and mastering skills that allow us to connect with people from neighbouring disciplines.
Share:7 new skills to learn for conversation designers in 2022
7 min read
7 new skills to learn for conversation designers in 2022

The overview of current challenges and opportunities design faces and how BBC team can help designers out to enhance digital experience and understanding of the world.

Article by Dan Ramsden
The Evolution of Experience Design
  • Dan Ramadan, Creative Director for UX Architecture & Content Design at BBC, tells about the current challenges and opportunities design faces by describing 3 stages of ‘the web’:
    • Challenges of the past (document retrieval)
    • Challenges of the present (control and contribution)
    • Challenges of the future (pervasive and ubiquitous)
  • Technology is as capable of solving problems as it is of creating them.
  • The team at BBC can explore how digital experience can enhance our understanding of the world, develop empathy for others, instill pride and commitment to the importance of the individual and the inherent value of shared values and cooperative society.
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5 min read
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Working with notification systems across different platforms is quite an interesting challenge. In this article there are both the process and key takeaways on how you can build an effective notification system.

Article by Paulo Olim
Effective notifications using fogg’s behaviour model
  • The process of building a notification system across different platforms and making notifications effective and engaging takes a hell lot of thought and discipline.
  • Fogg’s Behaviour Model says that there are three elements that must converge at the same moment for a behavior to occur:
    1. Motivation – it can be either physical like a sensation, emotional like anticipating something in hope or fear that it leads to something, or it can be social when people feel a sense of belonging
    2. Ability – ability as the name suggests is the means or skill to do something and it can be related to different things such as time constraints, routines, physical effort, cognitive overload or even going beyond societal norms
    3. Prompt – without prompt, someone can be very motivated and have the ability to perform the behavior, but there’s simply no call to action
  • Fogg’s Behaviour Model helps you steer in the right direction but the decision of which you notify users may depend on a number of variants and tools, whether that’s analytics or user research.
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6 min read
Effective-notifications-using-foggs-behaviour-model-article-image.png

Navigation in digital influences design. 4 reasons why having clear spatial logic between components in design is necessary.

Article by Vida Zhang
How spatial logic can make your product design more intuitive and high-craft
  • It is important to use spacial logic in digital products as it helps people understand where they are, how they got here and how they can get out – like in the real life.
  • 4 reasons why having clear spatial logic between components in design is necessary:
    • Good spatial logic often maps to physical world metaphors
    • People have also gotten used to digital-native patterns that don’t exist in the physical world
    • Clear spatial logic your design more intuitive
    • Seamless animation also plays a huge role in establishing spatial logic and elevating product quality
  • Vida Zhang, a Product Designer at Meta, suggests looking into the spatial logic implied by the design when you think about elevating the intuitiveness and craft of your product.
Share:How spatial logic can make your product design more intuitive and high-craft
3 min read
How-spatial-logic-can-make-your-product-design-more-intuitive-and-high-craft-article-image.png

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