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Customer Experience

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AI will likely be a key foundational element as the technology matures into the metaverse. Here are some more predictions on AI trends.

Article by John Hrzic
AI predictions trending in 2022
  • For business leaders it’s important to learn how new developments can transform the competitive landscape in their industry.
  • The author shares his presumptions on AI trends in 2022:
    1. AI will fully converge with data and cloud — demanding a new management approach
    2. Simulations will unleash AI’s power in supply chains, the metaverse, and more
    3. There will be no more “messy” data: AI will let you find, use and monetize it
    4. You’ll be able to assess and forecast AI’s full value, not just cost savings
    5. AI’s ESG impact will demand your attention
    6. AI will be too important for AI specialists to govern
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6 min read
AI-predictions-trending-in-2022

Analyzing the standard chartered bank’s mobile app experience by using Nielsen Norman- 10 Heuristics Principles of design.

Article by Moiz Najmuddin
A Brief UX Audit of Standard Chartered Bank’s Mobile App Experience
  • Humans need to navigate through disruption in technology and globalism with the human as the focus of problem solving.
  • The author of this article analyzes the bank app’s UX through the design thinking lens by using Nielsen Norman- 10 Heuristics Principles of design and provides key takeaways:
    • Visibility of system status
    • Match between system and the real world
    • User control and freedom
    • Consistency and standards
    • Error prevention
    • Recognition rather than recall
    • Flexibility and efficiency of use
    • Aesthetic and minimalist design
    • Help users recognize, diagnose, and recover from errors
    • Help and documentati
Share:A Brief UX Audit of Standard Chartered Bank’s Mobile App Experience
6 min read
A Brief UX Audit of Standard Chartered Bank’s Mobile App Experience

A basic perspective of Digital Transformation (DX) and its implications to organizations

Article by Sukanya P
Digital Transformation — What Exactly Is It?
  • The author defines the following key terms:
    • Digital
    • Transformation
    • Digital Transformation
  • For most organizations, the goals for digital transformation can be classified into the following:
    • Improve customer experience
    • Inhance business processes
    • Develop new business models
  • Reasons why companies might decide to go for digital transformation:
    • The change in the consumer behavior due to the heavy penetration of mobiles
    • Process efficiency enabled by technology in some industries
    • Organizations that do not adapt to the newer technologies will eventually face an existential crisis

Share:Digital Transformation — What Exactly Is It?
4 min read
Digital-Transformation-—-What-Exactly-Is-It

Co-design community offers opportunities to connect and exchange with others, using creative and participatory methods. Learn more about a new online network of practitioners wanting to learn more about participatory design that is open to people all over the world.

Article by Emma Blomkamp
Why I’m Launching a Co-Design Community of Practice
  • The author shares her ideas and experiences that have inspired her to launch a co-design community of practice.
  • The article covers:
    • How CoDesignCo emerged
    • What difference this community aspires to create
    • The CoDesignCo offers opportunities to connect and exchange with others, using creative and participatory methods
Share:Why I’m Launching a Co-Design Community of Practice
5 min read
Why I’m launching a co-design community of practice

The project was to design a platform that educates and supports the wishes of those passing, as well as those who are left to mourn by using the design thinking process model.

Article by Jennifer ODonnell
YOU GOT THIS: An App Designed to Connect, Educate and Empower People Through Their Loss
  • The author designed a platform to educate and support the wishes of those passing, as well as those who are left to mourn.
  • The challenge was to understand the sensitive process of EOL (End of Life) Care and what individuals need.
  • The author’s idea was to create an app that would:
    • Perform daily check-ins
    • Provide resources
    • Provide tips
    • Connect people
  • The author’s approach to this challenge was based on the design thinking process model.
  • The author of this article unpacks the research process:
    • Qualitative analysis
    • Competitive analysis & industry standards
    • User interviews
    • Ideation
    • Prototyping
  • Key takeaways: 
    • Make MVP a key to staying focused
    • Keep iterating
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8 min read
YOU GOT THIS: An App Designed to Connect, Educate and Empower People Through Their Loss

An ultimate guide to conversational UX (CUX). Conversational UX principles.

Article by Sudarshan Sahu
Conversational Design
  • The author defines “conversational UX as a user experience that combines chat, voice or any other natural language-based technology to mimic a human conversation.”
  • The author looks at the following conversational UX Principles:
    •  Affordances
    • Signifiers
    • Feedback
  • Conversational user interface & principles:
    • Cooperative Principle (discover hidden intentions)
    • Turn-Taking (give users a space to interact)
    • Context-aware (in context / out of context)
  • While designing virtual assistants, the author suggests taking two things into consideration:
    1. How to set user expectations and educate users about what their assistants can do
    2. How to help these users
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8 min read
Conversational Design

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