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Contextual User Studies

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Coming from a non-design background and relying heavily on things that are tried & tested, the structure of the design thinking process made me feel at par with my team.

Article by Devika Goel
Share:Design Thinking: Levelling the playing field for non-designers
9 min read
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As I sit and reflect on my 3.5 years at Uber, I feel grateful and amazed by how much I’ve learned and grown in this role.

Article by Minal Jain
Share:Ten things I’ve learned as a UX researcher at Uber
12 min read
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Mapping the experience from a customer perspective helps organisations identify strategic opportunities, customer pain-points and generate innovative projects.

Article by Niall O'Connor
Share:How To Build an Experience Map
6 min read
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When design teams work with data scientists and ethnographers, they can design a solution that gives an edge by leveraging data to the benefit of their customers.

Article by Ovetta Sampson
Just Add Water: Lessons Learned from Mixing Data Science and Design Research Methods to Improve Customer Service
Share:Just Add Water: Lessons Learned from Mixing Data Science and Design Research Methods to Improve Customer Service
16 min read
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LinkedIn’s messaging center recently shook up the function of the return key, causing users to make errors and feel apprehensive about future usage of the chat feature.

Article by Tammy Guy
Share:When Online Behavior Becomes Second Nature
4 min read
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Did you know UX Magazine hosts the most popular podcast about conversational AI?

Listen to Invisible Machines

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