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By applying the Pareto Principle to user research, you can identify the top percentage of your product’s usability issues and feature gaps, then jump in and fix them.
In UX design, applying a solid sense of probability often determines whether we come out ahead or behind.
Whether users conceptualize the content as a “paper” document, “website,” or “electronic” document with assumed capabilities is a critical UX inquiry.
When users are accustomed to using a pattern, even a minor change in that pattern can be very expensive in performance terms.
I’m a Divvy bikes member and fan, but there have been some speed bumps in my Divvy user experience.
The lead designer from Looksery—Snapchat’s recent acquisition—explains how user testing led to the creation of an app people can’t get enough of.
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