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Consumer products

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Ideas are easy and fun to create, which means that, for any given product, you have far more “great” ideas than you could ever build and test.

Article by Laura Klein
Share:Where Product Ideas Come From
8 min read
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Personas are great for ‘humanizing’ users. However, you shouldn’t rely on them to define what larger demographic or affinity groups—especially diverse ones—might want.

Article by Kate Matesic
Share:Understanding users by going beyond personas, demographics, and affinity groups
4 min read
ArticleImageBeyondPersonas

If you haven’t ever contracted a designer or design agency before, how do you know who is charging the right amount and who will do the best job?

Article by Marcus Taylor
Share:The questions to ask when hiring a designer or design agency
12 min read
ArticleImageQsHiringDesigner

During my first week at Ironhack’s UX/UI Design Bootcamp, we jumped right into our first UX design project — Wicked Problems.

Article by Delawit Assefa
Share:Immigration: A Wicked Problem
10 min read
ArticleImageimmigration

Today’s customers are more demanding and less forgiving than ever before. 96% of unhappy customers don’t complain and 91% of those will simply leave and never come back.

Article by Mohan Krishnaraj
Share:Stop guessing! Decipher your customer intent with touch point analysis.
3 min read
TouchPoint_ArticleImage

Some people like to take cooking lessons, others like to go hiking. But many of these things can only be experienced physically, by being there… or can they?

Article by Gabriel Thomsen
Share:How real-life experiences can be transformed in the digital world
5 min read
DigitizeExperience_ArticleImage

Did you know UX Magazine hosts the most popular podcast about conversational AI?

Listen to Invisible Machines

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