Personas are great for ‘humanizing’ users. However, you shouldn’t rely on them to define what larger demographic or affinity groups—especially diverse ones—might want.
If you haven’t ever contracted a designer or design agency before, how do you know who is charging the right amount and who will do the best job?
Today’s customers are more demanding and less forgiving than ever before. 96% of unhappy customers don’t complain and 91% of those will simply leave and never come back.
Some people like to take cooking lessons, others like to go hiking. But many of these things can only be experienced physically, by being there… or can they?