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Consumer products

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Ideas are easy and fun to create, which means that, for any given product, you have far more “great” ideas than you could ever build and test.

Share:Where Product Ideas Come From

Personas are great for ‘humanizing’ users. However, you shouldn’t rely on them to define what larger demographic or affinity groups—especially diverse ones—might want.

Share:Understanding users by going beyond personas, demographics, and affinity groups

If you haven’t ever contracted a designer or design agency before, how do you know who is charging the right amount and who will do the best job?

Share:The questions to ask when hiring a designer or design agency

During my first week at Ironhack’s UX/UI Design Bootcamp, we jumped right into our first UX design project — Wicked Problems.

Share:Immigration: A Wicked Problem

Today’s customers are more demanding and less forgiving than ever before. 96% of unhappy customers don’t complain and 91% of those will simply leave and never come back.

Share:Stop guessing! Decipher your customer intent with touch point analysis.

Some people like to take cooking lessons, others like to go hiking. But many of these things can only be experienced physically, by being there… or can they?

Share:How real-life experiences can be transformed in the digital world

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