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Home ›› Business Value and ROI ›› Page 25

Business Value and ROI

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Four Things I Learned about UX at Universal Studios

  • Agile and Iterative Process, Analytics and Tracking, Business Value and ROI, Consumer products, Customer Experience, Design, Emotion, Entertainment and Humor, Flow and Immersion, Interaction Design, Interface and Navigation Design, Marketing and Brand, Mobile Technology, New and Emerging Technologies, Product design, Project Management, Storytelling, Technology, Usability

Home to The Wizarding World of Harry Potter, Diagon Alley, Universal Studios is also a source of guidance and inspiration for experience designers.

Article by Tony Albanese
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6 min read
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Throwing Light on Dark UX with Design Awareness

  • Business Value and ROI, Design, Design Theory, Development, E-commerce, Facebook, Flow and Immersion, Information Design and Architecture, Interaction Design, Interface and Navigation Design, Marketing and Brand, New and Emerging Technologies, Personal and Professional Development, Psychology and Human Behavior, Research Methods and Techniques, Strategy, Technology, Visual Design

Users and designers can work to develop their Design Awareness in order to avoid the manipulative patterns associated with Dark UX.

Article by Marc Miquel
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5 min read
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Persona Grata

  • Business Value and ROI, Customer Experience, Design, Design Tools and Software, Emotion, Empathy, Human factors, Interaction Design, Marketing and Brand, Personal and Professional Development, Personas, Product design, Project Management, Requirements and Specifications, Research Methods and Techniques, Strategy, Technology, Usability, Vendor-Client Relationships, Working With Stakeholders

A divisive tool among practitioners, personas can bring the perspective of your end users into the design process and help build consensus among stakeholders.

Article by Shlomo Goltz
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6 min read
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Using Post-Service Personas to Design Closure Experiences

  • Business Value and ROI, Customer Experience, Design, Design Tools and Software, Emotion, Empathy, Human factors, Personas, Product design, Social Networking, Working With Stakeholders, Workshops and Brainstorming

Post-Service Personas help you understand the emotions of users after they end their relationship with a service or product, leading to better closure experiences.

Article by Joe Macleod
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3 min read
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Transform Customer Experience By Rethinking Your Ecosystem

  • Analytics and Tracking, Business UX Leaders, Business Value and ROI, Conferences, Customer Experience, Design, Development, E-commerce, Global Products and Localization, Mobile Applications, Mobile Technology, New and Emerging Technologies

To offer a truly competitive customer experience companies need to rethink the relationships between customers, employees, partners, and their operating environment.

Article by Rick Parrish
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The Eight Most Common Mistakes Made on UX Design Projects

  • Agile and Iterative Process, Analytics and Tracking, Business Value and ROI, Design, Development, Direct Observation Research, Empathy, Internal Company Dynamics, Marketing and Brand, Personal and Professional Development, Personas, Presentations, Product design, Project Management, Research Methods and Techniques, Team Dynamics, Technology, Vendor-Client Relationships, Working With Stakeholders

Arrogance and seven other common mistakes can easily derail a design project. Avoid them all.

Article by Joseph Dickerson
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