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Business Value and ROI

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Home to The Wizarding World of Harry Potter, Diagon Alley, Universal Studios is also a source of guidance and inspiration for experience designers.

Article by Tony Albanese
Share:Four Things I Learned about UX at Universal Studios
6 min read
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Users and designers can work to develop their Design Awareness in order to avoid the manipulative patterns associated with Dark UX.

Article by Marc Miquel
Share:Throwing Light on Dark UX with Design Awareness
5 min read
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A divisive tool among practitioners, personas can bring the perspective of your end users into the design process and help build consensus among stakeholders.

Article by Shlomo Goltz
Share:Persona Grata
6 min read
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Post-Service Personas help you understand the emotions of users after they end their relationship with a service or product, leading to better closure experiences.

Article by Joe Macleod
Share:Using Post-Service Personas to Design Closure Experiences
3 min read
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To offer a truly competitive customer experience companies need to rethink the relationships between customers, employees, partners, and their operating environment.

Article by Rick Parrish
Share:Transform Customer Experience By Rethinking Your Ecosystem
3 min read
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Arrogance and seven other common mistakes can easily derail a design project. Avoid them all.

Article by Joseph Dickerson
Share:The Eight Most Common Mistakes Made on UX Design Projects
3 min read
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