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Business Value and ROI

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For connected cars to truly connect with users OEM’s need to figure out what’s really important to drivers and make their information systems simple to use.

Article by Doug Hopkins
Share:Avoiding Featuritis in the Connected Car Gold Rush
8 min read
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Trust is the “good” in good experience design—are you making sure your product is trustworthy?

Article by Chad Vavra
Share:Trust in Experience Design
3 min read
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Wearable technology can’t reach its full potential until it provides valued services without being obtrusive and causing the users extraneous learning pains.

Article by Pallavi Sharma
Share:What Will It Take to Make Your Grandma’s Wearable?
6 min read
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Like every good homemaker, longtime cultivator of experiences Martha Stewart can teach UX practitioners a thing or two about keeping users coming back for more.

Article by Russell Blanchard
Share:What Experience Designers Can Learn from Martha Stewart
4 min read
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A look at three easy-to-use platforms that work together as part of an integrated text analytics framework: KH Coder, OpenOffice Base, and Wordaizer

Article by Will Towler
Share:Text Analytics For Everyone
4 min read
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By running Spotify through a usability test, one avid user was able to find some relatively easy fixes that could make for a more intuitive and rewarding experience.

Article by Lin Wang
Share:I Love You, Spotify … Now Change
5 min read
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