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Understanding when and how to apply lean and agile methods is key to their success.
A survey of Digital Natives reveals a group of impatient users with fragmented attention spans who demand fast and intuitive products and services.
Looking at personas, goals, and scenarios relative to the characters, plot, and objectives of a novel or movie can help designers avoid self-referential thinking.
Sexy design has it’s place in enterprise software, so long as you know what sexy is to your users.
While controversial among freelancers, white-labeling your services to a company can open you up to a whole new world of opportunity.
Modifying Jeff Gothelf’s proto-persona process reveals another method of working with clients to establish executive alignment on target users.
