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Artificial Intelligence

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The Disruption of Customer Experience: How Conversational AI is upping UX and CX standards

  • Artificial Intelligence, Business Value and ROI, Content Strategy, Conversational Design, Customer Experience, Design, Design Tools and Software, Emotion, Interaction Design

An expert’s view on the massive strategic opportunities and potential challenges of leveraging conversational AI solutions

Article by Jordan Ratner
IDEAS IN BRIEF
The Disruption of Customer Experience: How Conversational AI is upping UX and CX standards
  • By transforming the way humans interact with technologies and making them more accessible to the public, conversational AI is raising the bar for customer experience.
  • One of the most tangible impacts of conversational AI has been on customer support and sales conversion. Thanks to the automation of conversations, the load on human staff is reduced, which leads to greater customer and employee experience.
  • As technological development advances, more opportunities to make good use of conversational AI will emerge. Nevertheless, it’s also necessary to not underestimate potential challenges related to legacy systems, data availability, shortage of conversational AI specialists.
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13 min read

At Your Service: How AI Will Reshape Customer Service

  • Artificial Intelligence

AI can optimize pivotal moments of interaction with customers to create market-differentiating experiences.

Article by Jason Cottrell
IDEAS IN BRIEF
At Your Service: How AI Will Reshape Customer Service
  • With the growing importance of post-transaction support and competition, AI-powered solutions have become the secret weapons that allow to elevate customer service and increase retention rates.
  • Customers expect enhanced support throughout their purchase journey.
  • AI tools allow increasing consumer comfort and satisfaction by speeding up response mechanisms, collecting relevant data, and supporting product search and discovery.
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5 min read

The Problem with How Organizations are Thinking about Conversational AI – an Insider’s Guide

  • Artificial Intelligence, Behavioral Science, Business UX Leaders, Business Value and ROI, Content and Copy, Conversational Design, Customer Experience, Defining AI, Employee Experience, Interaction Design

If there’s one thing I learned over five years in an AI leadership role with a Big 4 Consulting Firm, it’s that the popular view of Conversational AI misses the point.

Article by Jordan Ratner
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12 min read

Open vs Closed: a Critical Question for Designing and Building Experiences

  • Artificial Intelligence, Business UX Leaders, Business Value and ROI, Conversational Design, Customer Experience, Design Tools and Software, Human factors, Interaction Design

As we careen into the era of conversational AI and hyperautomation, closed systems create bad experiences that stifle innovation and opportunity

Article by Josh Tyson
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8 min read

The Future of your Hyperautomation Strategy is Conversational AI

  • Artificial Intelligence, Conversational Design, Customer Experience, Defining AI

This nascent technology will undoubtedly be the key to removing developer bias—and its prominence is just around the corner

Article by Jeff Steen
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6 min read

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