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The project was to design a platform that educates and supports the wishes of those passing, as well as those who are left to mourn by using the design thinking process model.

YOU GOT THIS: An App Designed to Connect, Educate and Empower People Through Their Loss
  • The author designed a platform to educate and support the wishes of those passing, as well as those who are left to mourn.
  • The challenge was to understand the sensitive process of EOL (End of Life) Care and what individuals need.
  • The author’s idea was to create an app that would:
    • Perform daily check-ins
    • Provide resources
    • Provide tips
    • Connect people
  • The author’s approach to this challenge was based on the design thinking process model.
  • The author of this article unpacks the research process:
    • Qualitative analysis
    • Competitive analysis & industry standards
    • User interviews
    • Ideation
    • Prototyping
  • Key takeaways: 
    • Make MVP a key to staying focused
    • Keep iterating
Share:YOU GOT THIS: An App Designed to Connect, Educate and Empower People Through Their Loss
8 min read
YOU GOT THIS: An App Designed to Connect, Educate and Empower People Through Their Loss

An ultimate guide to conversational UX (CUX). Conversational UX principles.

Conversational Design
  • The author defines “conversational UX as a user experience that combines chat, voice or any other natural language-based technology to mimic a human conversation.”
  • The author looks at the following conversational UX Principles:
    •  Affordances
    • Signifiers
    • Feedback
  • Conversational user interface & principles:
    • Cooperative Principle (discover hidden intentions)
    • Turn-Taking (give users a space to interact)
    • Context-aware (in context / out of context)
  • While designing virtual assistants, the author suggests taking two things into consideration:
    1. How to set user expectations and educate users about what their assistants can do
    2. How to help these users
Share:Conversational Design
8 min read
Conversational Design

A first user research project on how to better understand the way people travel

Case Study: UX Research On How Can We Better Understand The Way People Travel?
  • The author unpacks the behavioral change that the pandemic created for people planning vacations, and he provides solutions for traveling safely.
  • Stage 1 of the design process:
    • Quantitative/Secondary Research
    • Analyzing insights from the virtual users
  • Stage 2 of the design process:
    • User sets
    • User Personas
  • Stage 3 of the design process:
    • Ideation
  • Major takeaways from this project:
    • Unlearn to be perfect, iterate and test our work with the users
    • Research is where the real answers can be found
Share:Case Study: UX Research On How Can We Better Understand The Way People Travel?
11 min read
Case Study: UX Research on How can we better understand the way people travel?

An interaction designer shares the lessons learned on design and user needs in emerging markets.

Designing for Today’s Behaviors and Tomorrow’s Potential
  • When designing experiences, it is essential to aim for inclusivity and accessibility since users around the world don’t have the same opportunities.
  • One way to create an inclusive experience is to embrace functionalism and opt for clear visual elements. This might include easily recognizable icons and colour schemes.
  • Because of issues like poor network coverage, digital products should be also adapted to the unpredictable environment that characterizes some of the developing countries.

Read the full article for some ideas on how to consider accessibility in digital products around the world.

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8 min read

How to improve accessibility by considering all people on the spectrum of neurodiversity

UX Writing for Everyone: What Neurodiversity can Teach us
  • Before giving a talk at a conference, the author surveyed a group of people. The participants either answered that they have a “different” brain themselves or live with a family member who identifies as neurodiverse.
  • By asking four questions on user experience, it was possible to identify major pain points for neurodiverse people, such as enormous cognitive load, jargon, walls of text.
  • UX specialists have the power to revolutionize products and make them accessible to everyone, thereby decreasing stigma and discrimination.

Read the full article below to learn more about neurological makeup and how it can impact design.

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7 min read

Learn how to address differences in cultural background to design products that provide exceptional customer experience in every corner of the world.

Why cross-cultural design really matters
  • When expanding a product internationally, it is essential to bear in mind users’ cultural background.
  • A close focus on the cultural background can ease the product design process and helps manufacture products that are meaningful for an international audience and reflect the best market practices.
  • It is vital to invest in user research as it allows to identify the potential pitfalls at the early stages and obtain a greater understanding of users’ habits, needs, pain points which often depend on their cultural background.

Read the full article to learn more about designing for different cultural backgrounds.

Share:Why cross-cultural design really matters
9 min read

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