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Designing for Today’s Behaviors and Tomorrow’s Potential

  • Accessibility, Business Value and ROI, Consumer products, Design

An interaction designer shares the lessons learned on design and user needs in emerging markets.

IDEAS IN BRIEF
Designing for Today’s Behaviors and Tomorrow’s Potential
  • When designing experiences, it is essential to aim for inclusivity and accessibility since users around the world don’t have the same opportunities.
  • One way to create an inclusive experience is to embrace functionalism and opt for clear visual elements. This might include easily recognizable icons and colour schemes.
  • Because of issues like poor network coverage, digital products should be also adapted to the unpredictable environment that characterizes some of the developing countries.

Read the full article for some ideas on how to consider accessibility in digital products around the world.

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UX Writing for Everyone: What Neurodiversity can Teach us

  • Accessibility

How to improve accessibility by considering all people on the spectrum of neurodiversity

IDEAS IN BRIEF
UX Writing for Everyone: What Neurodiversity can Teach us
  • Before giving a talk at a conference, the author surveyed a group of people. The participants either answered that they have a “different” brain themselves or live with a family member who identifies as neurodiverse.
  • By asking four questions on user experience, it was possible to identify major pain points for neurodiverse people, such as enormous cognitive load, jargon, walls of text.
  • UX specialists have the power to revolutionize products and make them accessible to everyone, thereby decreasing stigma and discrimination.

Read the full article below to learn more about neurological makeup and how it can impact design.

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Why cross-cultural design really matters

  • Accessibility, Design, Empathy, Product design

Learn how to address differences in cultural background to design products that provide exceptional customer experience in every corner of the world.

IDEAS IN BRIEF
Why cross-cultural design really matters
  • When expanding a product internationally, it is essential to bear in mind users’ cultural background.
  • A close focus on the cultural background can ease the product design process and helps manufacture products that are meaningful for an international audience and reflect the best market practices.
  • It is vital to invest in user research as it allows to identify the potential pitfalls at the early stages and obtain a greater understanding of users’ habits, needs, pain points which often depend on their cultural background.

Read the full article to learn more about designing for different cultural backgrounds.

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App login design: Choosing the right user login option for your app

  • Accessibility, Customer Experience, Design, Form design, Interaction Design, Interface and Navigation Design, Psychology and Human Behavior

When deciding on your app’s login method, choosing between security and user convenience is a balancing act. Here are best practice login options and their metrics.

IDEAS IN BRIEF
App login design: Choosing the right user login option for your app

  • When deciding on your app’s login method, choosing between security and user convenience is somewhat of a balancing act. This article explores some options and the pros and cons of each.

  • There are 4 common options to consider when designing an app login screen: an email with password login and registration UX, social and third-party login UX, mobile login and registration UX, multi-factor login and registration UX.

    • Password login. Passwords are common but it can be hard for the user to remember all passwords. That is why security breaches could be caused by using password managers and using the same password for various apps/sites.
    • Social login and third-party login. Users are grateful for having one less password to memorize, and developers happy with high conversions and all the data they receive asses to. This method is mobile-friendly and free to use. But developers have to rely on the 3rd party security and expect to lose users who do not trust social media.
    • Mobile number login. The mobile number tends to be a much more unique identifier, and this method doesn’t require the user to remember passwords. On the other side, mobile numbers could change, and migrating accounts becomes complicated.
    • Multi-factor authentication (MFA). Its main strength is security. You can find temporary pins, third-party authenticator apps, retina, biometrics, or fingerprint, among MFA methods. Often, it requires a second device that can be stolen.

    Read the full article for a more in-depth breakdown of each login option.

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Best Practices: Designing autosuggest experiences

  • Accessibility, Customer Experience, Interaction Design, Interface and Navigation Design

8 design recommendations for search bar & autosuggest patterns

IDEAS IN BRIEF
Best Practices: Designing autosuggest experiences
Here are some best practices recommended for the search bar & autosuggest patterns based on the analysis of user-typed queries & query formulation from about 50+ search bars.
  1. Scoping. Allow scoping if your app has multiple types of entities. Please note that scoping is not a mandatory step in the search workflow. It is only used to aid faster contextual suggestions.
  2. Autocomplete. Add Autocomplete as the top suggested item.
  3. Advanced Search. Give advanced search capabilities if your website/app has a huge volume of information and a dedicated search results page.
  4. Recent Searches. Always present recent search queries, especially in Zero State. To ensure high-quality suggestions in zero states, it’s better to have a threshold. It means a query needs to be executed several times before it ends up as a potential suggested term.
  5. Shorter suggestion lists. Limit suggestions to less than 10 list items. It is also recommended to avoid using the scroll paradigm in search suggestions.
  6. Grouping Suggestions. Always add labels and visual grouping for diverse information types.
  7. Enable conversations. Introduce conversational search experiences. Leveraging NL models to introduce voice inputs and question-answer framework can save a lot of time.
  8. Autocorrect & Clear queries. Assist with typos, erase queries, and suggestions. Additionally, provide users with an option to clear their search results in the search bar and equip them to remove their previous searches.
Read the full article below to get a breakdown of each of these best practices and learn about the research and concepts behind them. 
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