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Bad things happen as we stop solving people problems and start solving business problems

Human-Centered Design Dies at Launch
  • Even though every designer considers their most important stakeholder, this might only be good on paper
  • The problem is that as a company moves through each phase of the design process, the organization’s incentives can fall farther out of alignment with the needs of the people using the product and align more with the needs of the business.
  • The author walks through each designing phase, using a ride-sharing app as an example:
    1. Initial concept development/MVP (people problem)
    2. Reach product/market fit (product problem)
    3. Scale up (business problem)
    4. Cash out (market problem)
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Human-Centered-Design-Dies-at-Launch

Technology dependency, a shortening of the attention span and the overwhelming feeling of being always on in todays society are some of the matters we need to solve in our relationship with the Internet. We are here to create valuable, relevant experiences and it seems that it is more needed than ever.

How Good User Experience Design Can Help to Solve Some of the Most Troubling Matters in Our Relationship with the Internet
  • The Internet has helped us advance significantly in various directions but it also shortened our attention span and gave us the overwhelming feeling of being always on.
  • The author brings up the problem of the Internet impact on people’s lives and believes bad design to be the reason.
  • The author considers Netflix losing subscribers and Disney+’s Obi-Wan Kenobi not getting the expected iMDB score good examples of bad UX design.
  • The problem of being overwhelmed, dependent on technology and even bigger problems like the depression it can cause can be solved by focussing on good user experience design.
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7 min read
How Good User Experience Design Can Help to Solve Some of the Most Troubling Matters in Our Relationship with the Internet
Brain Computer Interfaces (BCIs)
  • Brain-computer interfaces (BCIs) are interfaces for recording and processing neurological data and turning these data into an output.
  • Neurodata can be directly recorded, e.g., by a BCI, or indirectly recorded, e.g., an individual’s spinal cord.
  • There are particular privacy risks associated with BCIs that might need the following solutions:
    1. Encryption
    2. Local-first software
    3. Separation of data and compute (or edge computing)
    4. Access control layer
    5. Data cooperative
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The following manifesto represents my answer to the question — “As a UX or UI, designer, how do I know when and where to implement motion to support usability?”

Creating Usability with Motion: The UX in Motion Manifesto
  • After over fifteen years of studying motion in user interfaces, the author believes that there are 12 specific opportunities to support usability in UX projects using motion.
  • UI Animation is to the ‘12 UX in Motion Principles’ as construction is to architecture.
  • The author unpacks the following 5 ideas that help you understand when and where to implement motion to support usability:
    1. Addressing the topic of UI Animation — it’s not what you think.
    2. Realtime vs non-realtime interactions.
    3. Four ways that motion supports usability (expectation, continuity, narrative, and relationship).
    4. Principles, Techniques, Properties, and Values.
    5. The 12 Principles of UX in Motion (easing, offset&delay, parenting, transformation, value change, masking, overlay, cloning, obscuration, parallax, dimensionality and dolly & zoom).
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Creating Usability with Motion: The UX in Motion Manifesto

Typing search queries is gradually becoming an outdated artifact of the past and voice tech is becoming more useful and promising by the day. So what other prospects await for voice tech and why is it so special? We’re about to find out!

Voice Search and Voice Interfaces 101
  • This article covers some essential voice search statistics, how people interact with voice interfaces, what can users do with voice and why startups should care about all of this.
  • Typing search queries is gradually becoming an outdated artifact of the past.
  • The author believes that the overwhelming consumer shift towards voice interfaces will inevitably lead to the mass adoption of this technology among startups.
  • How to Design a Voice Interface?
    • Pre-design Stage
    • The Main Design (user research, customer journey mapping, VUI competitor analysis, gathering requirements, prototyping, usability testing)
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Design tokens aren’t just something that you can easily retrofit into your existing wardrobe. They require an entirely new way of thinking and working. Learn how to start thinking in design tokens by completely changing the way you work with design systems.

Design Token Thinking
  • Design tokens require an entirely new way of thinking and working.
  • Designers can be documenting their design system, but the documentation will always be a step behind their design file.
  • The author unpacks the idea of an alternative design system and names it “the way of the future.”
  • Design tokens need to become a primary method for how you talk about and interact with your design system, both internally and externally.
  • In the end, you can get a design system that is:
    1. Future proof
    2. Accessible
    3. Able to be easily changed.
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5 min read
Design token thinking

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