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Sharpening Your Competitive Edge with UX Research

  • Business Value and ROI, Consumer products, Content and Copy, Content Strategy, Contextual User Studies, Customer Experience, Data visualization, Design, Development, Direct Observation Research, E-commerce, Emotion, Marketing and Brand, Product design, Research Methods and Techniques, Strategy, Usability, Vendor-Client Relationships

A digital wedding planning design project with Martha Stewart Living demonstrates the power of taking UX research to the next level.

Article by Rebecca Flavin
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4 min read
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The Four Waves of User-Centered Design

  • Apple, Business Value and ROI, Design, Development, Facebook, Gaming, Healthcare, Human factors, Mobile Technology, Personal and Professional Development, Personas, Product design, Psychology and Human Behavior, Research Methods and Techniques, Social Media Marketing, Technology, Usability, User Acceptance Testing

Over the past two decades, Bentley University has been charting and propelling the evolution of UX design.

Article by Dr. William Gribbons
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6 min read
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Leveraging the Kano Model for Optimal Results

  • Apple, Data visualization, Design Tools and Software, Development, Personas, Product design, Research Methods and Techniques, Research Tools and Software, User Reported Feedback

Devised in the 1980s, the Kano Model proves itself an invaluable tool for modern research, when leveraged properly.

Article by Jan Moorman
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11 min read
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Five Lessons Learned Doing User Research in Asia

  • Contextual User Studies, Data visualization, Design, Direct Observation Research, Emotion, Global Products and Localization, Psychology and Human Behavior, Research Methods and Techniques

Conducting user research in a region as sprawling, diverse, and rapidly changing as Asia poses a real challenge for Western companies—here are five ways to make it easier.

Article by Carissa Carter
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8 min read
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