Don Scheibenreif is a seasoned professional with a dynamic career that bridges technology and marketing expertise. With over 22 years of experience as a senior marketing leader in CPG, Retail, and B2B Distribution, Don transitioned to Gartner, the world’s foremost technology research advisory firm, where he now serves as a Distinguished VP Analyst. His role encompasses guiding customer experience and IT leaders in leveraging emerging trends to enhance customer experiences and navigate digital transformations. He recently co-authored the book, When Machines Become Customers, about how AI-powered, non-human customers are coming to your business soon.
Don’s extensive background in corporate marketing and leadership roles at companies like WW Grainger, The Coca-Cola Co., and The Quaker Oats Co. (now PepsiCo) provides him with a unique perspective in understanding and addressing challenges and opportunities in customer engagement for driving growth.
