How the world will change when invisible machines become customers
Don Scheibenreif
Gartner’s Vice President and Distinguished Analyst of Global Enterprise Executive Research
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Season 2 Episode 9
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Robb and guest-host Michael Salamon have a conversation with Don Scheibenreif, Vice President, Distinguished Analyst with Gartner’s Customer Experience research group. As the co-author of When Machines Become Customers, Don provides insights into the logistical and trust issues that arise as machines begin buying things on behalf of humans.
About the guest
Don Scheibenreif is a seasoned professional with a dynamic career that bridges technology and marketing expertise. With over 22 years of experience as a senior marketing leader in CPG, Retail, and B2B Distribution, Don transitioned to Gartner, the world’s foremost technology research advisory firm, where he now serves as a Distinguished VP Analyst.
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