Don Scheibenreif

Gartner’s Vice President and Distinguished Analyst of Global Enterprise Executive Research

Dynamic marketing and technology expert guiding digital transformations and customer experiences at Gartner.

How the world will change when invisible machines become customers

Robb and guest-host Michael Salamon have a conversation with Don Scheibenreif, Vice President, Distinguished Analyst with Gartner's Customer Experience research group.

Don Scheibenreif is a seasoned professional with a dynamic career that bridges technology and marketing expertise. With over 22 years of experience as a senior marketing leader in CPG, Retail, and B2B Distribution, Don transitioned to Gartner, the world’s foremost technology research advisory firm, where he now serves as a Distinguished VP Analyst.

His role encompasses guiding customer experience and IT leaders in leveraging emerging trends to enhance customer experiences and navigate digital transformations. He recently co-authored the book, When Machines Become Customers, about how AI-powered, non-human customers are coming to your business soon. Don’s extensive background in corporate marketing and leadership roles at companies like WW Grainger, The Coca-Cola Co., and The Quaker Oats Co. (now PepsiCo) provides him with a unique perspective in understanding and addressing challenges and opportunities in customer engagement for driving growth.