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Don Norman

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For the season one finale, Robb and Josh welcome legendary researcher, professor, and author Don Norman. His book “The Design of Everyday Things” helped define the parameters of human centered design, and his new book “Design for a Better World: Meaningful, Sustainable, Humanity Centered” expands the process to account for the global ecosystem our designs call home. Don shares powerful insights into the ways design and technology continue to shape our lives, including ideas on the fundamental shortcomings of the term “artificial intelligence.”

Join OneReach.ai CEO and co-founder Robb Wilson and UXM contributing editor Josh Tyson each week as they explore the realms of conversational AI and hyperautomation. Subscribe to Invisible Machines wherever you listen to podcasts. You can also watch episodes on the Invisible Machines YouTube channel.


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