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Design

Human-Centered Design Is Broken. Here’s a Better Alternative

  • Behavioral Science, Customer Experience, Design, Design Theory, Psychology and Human Behavior, Usability, UX Education, UX Magazine

Hear me out for a second: What if we tried bee-centered design?

Article by Jesse Weaver
IDEAS IN BRIEF
Human-Centered Design Is Broken. Here’s a Better Alternative
  • The author questions the value of human-centered design and suggests thinking of a new approach — bee-centered design.
  • The idea of bee-centered suggests that successful for human ecosystems comes more easily when you design as if you’re designing for more sensitive creatures like a bee.
  • While centering the human perspective allows us to make important gains, it doesn’t scale. In an interdependent system, continually over-prioritizing the needs and desires of a single component will eventually cause the entire system to collapse.
  • Bee-centered design is about shifting our mindset to open up a much-needed new perspective for the things we create.
  • Reasons why bee-centered thinking is effective:
    • The “canary in the coal mine” mentality
    • Common goal
    • Bee-centered design widens our view of the world
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6 min read
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Speculating ‘Metaverse’ Interactions With Eliza – The Ghost in Every Machine

  • Artificial Intelligence, Augmented Reality, Customer Experience, Design, Design Theory, Storytelling, Technology, Usability, UX Education, UX Magazine
Article by Viraj Joshi
IDEAS IN BRIEF
Speculating ‘Metaverse’ Interactions With Eliza – The Ghost in Every Machine
  • “Eliza — The Ghost in Every Machine” is a weekly cartoon about a machine consciousness trying to understand our world, as it finds itself in increasingly prominent places every day. Eliza has over 50 cartoons now.
  • Eliza shows us what interactions in the future might look like. Eliza is an effort in prototyping human-machine interactions through fiction.
  • This article explores possible future interactions with the ‘metaverse’.
  • The author believes that living a great chunk of our lives in an avatar-infested space is just escapism.
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3 min read
“Speculating ‘metaverse’ interactions with Eliza — The Ghost in Every Machine”

How To Research So PMs Will Listen

  • Customer Experience, Design, Design Theory, Employee Experience, Psychology and Human Behavior, Remote Research, Research Methods and Techniques, Research Tools and Software, Usability, UX Education, UX Magazine

Building effective partnerships with PMs requires stepping outside of any frustration, ego, or resentment at being ignored, and building empathy. How to do that? Here is what we’re going to find out.

Article by Lindsey Wallace
IDEAS IN BRIEF
How To Research So PMs Will Listen
  • PMs are the most critical audiences for research, they are also often the hardest to convince, and the source of many of researchers’ frustrations and heartaches.
  • Building effective partnerships with PMs requires stepping outside of any frustration, ego, or resentment at being ignored, and building empathy.
  • The author shares:
    • Some practices of working with PMs
    • Questions to ask PMs and stakeholders
  • The baseline expectation setting:
    • Level set
    • Set guardrails based on your role
    • Ask for candid feedback and engagement
    • No surprises
  • When researchers and PMs are in conflict or in separate silos, neither role gets the value of the other, but strong researcher-pm partnerships can be game-changing for extending the strategic impact and influence of both design and research.
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6 min read
How to research so PMs will listen

Is OneReach AI The Tesla Of Conversational AI?

  • Artificial Intelligence, Conversational Design, Customer Experience, Defining AI, Design, Usability, UX Education, UX Magazine, Voice & Natural Language

And, Is OneReach Under The Radar By Design?

Article by Cobus Greyling
IDEAS IN BRIEF
Is OneReach AI The Tesla Of Conversational AI?
  • The author gives his perspective on OneReach.ai as the top scorer in the Gartner 2022 report.
  • The author believes OneReach.ai to be one of the most granular no-code environments that support an exceptional degree of fine tuning.
  • The author refers to the platform as an orchestration canvas, where multiple processes can be orchestrated for multi-dimensional customer service, and gives some details on how the platform works as a single front-door for customers.
  • Cobus Greyling explores two cautions from Gartner about the OneReach.ai platform.
  • He concludes that voice is a strength of OneReach.ai and the company has extreme focus on customer experience, and orchestrating experiences
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4 min read
Is OneReach AI The Tesla Of Conversational AI?

How To Empower An Organization Through Design?

  • Customer Experience, Design, Empathy, Employee Experience, Usability, UX Education, UX Magazine
Article by Viktor Dopke
IDEAS IN BRIEF
How To Empower An Organization Through Design?
  • The author believes that the following reasons are why design/branding/marketing agencies end up damaging the image of design as a tool for getting results:
    • Lots of jargon and little to no action at a fundamental level.
    • Large companies with “foolproof” processes.
    • Fake cases and invented touch points
    • Romanticized view of consumers
  • In order to centralize an organization, designers need to map its interdependence relationships and understand how a project can strengthen all sectors in an equal way.
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How to empower an organization through design?

Voice Search and Voice Interfaces 101

  • Accessibility, Artificial Intelligence, Conversational Design, Customer Experience, Design, Interaction Design, Technology, Technology for the Common Good, Usability, UX Education, UX Magazine, Voice & Natural Language

Typing search queries is gradually becoming an outdated artifact of the past and voice tech is becoming more useful and promising by the day. So what other prospects await for voice tech and why is it so special? We’re about to find out!

Article by Adam Fard
IDEAS IN BRIEF
Voice Search and Voice Interfaces 101
  • This article covers some essential voice search statistics, how people interact with voice interfaces, what can users do with voice and why startups should care about all of this.
  • Typing search queries is gradually becoming an outdated artifact of the past.
  • The author believes that the overwhelming consumer shift towards voice interfaces will inevitably lead to the mass adoption of this technology among startups.
  • How to Design a Voice Interface?
    • Pre-design Stage
    • The Main Design (user research, customer journey mapping, VUI competitor analysis, gathering requirements, prototyping, usability testing)
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