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Daniel Brown

Daniel has spent the past 20 years in software companies both large and small. From web design and development for a “boutique” web design firm to Evangelism for Adobe Systems, to helping budding startup companies get a foothold in the market, he’s worn a variety of “hats”. Daniel has spoken at a variety of events worldwide including the Sundance Film Festival, Anderson Ranch Arts Center, Santa Fe Digital Workshops, and the Pacific Imaging Center in Hawaii on the topics of web design, digital imaging, photography, and user experience. Daniel currently serves as the head of the interface and user experience department at a small medical software company in Providence, Rhode Island.

Hey, How Do I Give You My Money? #wtfUX

Content and Copy, Customer Experience, Design, E-commerce, Interface and Navigation Design, PopUX

A hard-to-find “buy” button on iStock invites frustration into the checkout process.

Article by Daniel Brown

September 1, 2015

2 min read

Which Button to Press at the Pump? #wtfUX

Automotive, Consumer products, Customer Experience, Design, Input devices, Interaction Design, Product design, Visual Design

Selecting your octane level at the gas pump should be an easy interaction, but that’s not the world we live in.

Article by Daniel Brown

August 5, 2015

2 min read

The Trouble with Car Headlights #wtfUX?

Automotive, Consumer products, Design, Psychology and Human Behavior

With so many automated features already in place, it’s mystifying that not all cars automatically turn on their headlights at night.

Article by Daniel Brown

July 16, 2015

3 min read