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How Lack of Empathy Impacts Conversion

by Maria Shaposhnikova
5 min read
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While we often can’t control the circumstances, some impediments shouldn’t even happen in the first place.

Landing page

Landing page on ApartmentList.com

Screen 1
Screen 2

I got another question.

Screen 3

Wait, didn’t I already answer this one?

And then another.

Screen 4

And one more.

Screen 5
Apartment search

Pets, amenities, evictions, and other stuff

welcome page

Loading / welcome screen

Morning page

And then this happened:

popup page

progress page

A progress bar at the top lets user know at which stage of the process they are.

skip page

A secondary button allows user to close the survey at any time.

close page

Close icon should be distinct and should appear on the screen right away, in the top right corner.

post authorMaria Shaposhnikova

Maria Shaposhnikova,

Masha is a product designer/developer from Boston, MA. She currently works at LogicManager, a SaaS enterprise risk management platform.


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