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Merging Search and GPT3

  • Artificial Intelligence, Defining AI, Google

Breaking down the strengths and limitations of search engines and GPT-3 language models.

Article by Aydin Ozcekic
IDEAS IN BRIEF
Merging Search and GPT3
  • The author analyzes advancements in technology that have integrated search capabilities into chatbots for a more efficient user experience.
  • Comparing search and GPT3, it’s crucial to choose the technology that best fits the specific needs and goals of the user:
    • GPT-3 language model is content-centered, ideal for text-based information manipulation;
    • Search engines are best for point-to-point information retrieval.
  • The combination of chatbots and search engines can potentially cannibalize each other, leading to a double-edged sword scenario.
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5 min read

Google’s Dilemma (GPT3)

  • Artificial Intelligence, Google, Search, SEO, and SEM

What to expect from Google after a GPT3 solution release?

Article by Aydin Ozcekic
IDEAS IN BRIEF
Google’s Dilemma (GPT3)
  • Everyone is waiting for Google to respond to the GPT3 solution as Google possesses the necessary tools to develop the greatest AI solutions.
  • There is a significant distinction between the ways GPT3 and Google search operate:
    • GPT3 can access data and produce solutions while Google displays the best resources that might be available.
    • GPT3 is responsible for the answer it produces while Google is not.
    • GPT3 concentrates on producing the best possible response while Google anticipates your questions.
    • GPT3 represents the side of knowledge centralization while Google represents the diversity of knowledge.
  • According to the author, it’s crucial for Google to support websites that are the foundation of revenue and not change the way it works.
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3 min read

Apple Maps vs Google Maps

  • Accessibility, Apple, Apple iOS, Consumer products, Contextual User Studies, Customer Experience, Data visualization, Design, Google, Information Design and Architecture, iPhone, Location-Based Services, Mobile Applications, Mobile Technology, Things UX People Like, Usability, Visual Design

A deep dive into the map apps rivalry.

Article by Peter Ramsey
IDEAS IN BRIEF
Apple Maps vs Google Maps
  • Apple and Google have battled for control of the map applications market for almost ten years. The article provides an illustration of the advantages and disadvantages of each app.
  • The success of Google Maps can be explained by the following aspects:
    • The breadth of data.
    • Better сontextualization of data.
    • Reliability partners for sourcing data.
    • Accuracy of routes and shortcuts for pedestrians.
  • Nevertheless, Apple has some strong features, especially when it comes to handling stressful situations (e.g. calming and very human narration, detailed parking location information).
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7 min read
Apple Maps vs Google Maps

The Future of Enterprise Design Is Consumer-Grade UX

  • Browsers, Business UX Leaders, Cloud Computing, Consumer products, Customer Experience, Design, Design Tools and Software, Enterprise Products, Google, Interface and Navigation Design, Product design, Software, Software as a Service, Technology, Usability

For an enterprise product to achieve the greatest success, companies should deliver an experience for users that meets the same standards evident in consumer products.

Article by Amanda Linden
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7 min read
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Handy Tips for Improving Web UX for Better Conversion Rates

  • Content and Copy, Content Strategy, E-commerce, Google, Marketing and Brand, Search, SEO, and SEM, Technology, Web

No one can make sweeping generalizations about what to change or how to optimize conversion rates. But if you go in with an open mind, you can learn something new.

Article by Lucy Barret
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8 min read
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