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- Breakfast briefing - Conversion Rate Optimisation
Over the past few years, Conversion Rate Optimisation with its iterative testing approach has not only become a strong buzz word but has developed into the key foundation of many successful business strategies. The case for fuelling chan ...
Event - Emma Kirk - May 15, 2013 - 0 comments - 0 attachments
- Shopping Cart Usability
Title 2: Why a simple, honest checkout sequence (usually) wins When it comes to e-commerce sites and shopping cart flows, usability testing is more than good pr ...
Article - Toby Biddle - May 08, 2013 - 3 comments - 0 attachments
- Romancing the Boomer
Title 2: Designing apps that resonate with older users There has been a lot written about the huge wallets of the baby boom generation. They control 77% ...
Article - Suzie Mitchell - April 18, 2013 - 7 comments - 0 attachments
- Killed at Launch
Title 2: A complete disregard for user experience leads to drastic action This actually happened. An e-commerce website had been designed and developed . Lau ...
Article - Pete Mackie - April 05, 2013 - 19 comments - 0 attachments
- Evaluating the Usability of Web Photos
Photos have a huge impact on the usability of digital products and services. In every research project I work on I see how photos influence the way people use things, make decisions, and buy products . I find it strange that we seem to disregard ...
Article - James Chudley - March 29, 2013 - 2 comments - 0 attachments
- Five UX Changes for Fixing Loyalty Programs
It seems like these days, everything has a loyalty program: your local coffee shop and bookstore, and, of course, nearly all hotels, car rental companies, and airlines. Enrollment must be high, since there are an average of over 18 loyalty accounts pe ...
Article - Maya Jackson, Liang Zhang - March 26, 2013 - 1 comment - 0 attachments
- The Proliferation and Potential of Gamification in Retail Banking
Usually organizations innovate by introducing new or improved products to the market. However, in a service-oriented industry like banking, the product is the service and therefore the innovations will be oriented towards process changes as opposed ...
Article - Sachendra Yadav - March 18, 2013 - 8 comments - 0 attachments
- Contextualization is the Key to Delivering Powerful, Personalized Digital Experiences
It’s no secret that firms want to deliver the right experience to the right user at the right time on the right device. But increased options and heightened customer expectations caused by the splinternet—the fragmented world of web , social , v ...
Article - Ron Rogowski, Stephen Powers - March 11, 2013 - 0 comments - 0 attachments
- UX Behind the Firewall
User experience is most often thought of in the context of public-facing designs, like e-commerce sites and, more recently, mobile apps . Increasingly, however, organizations are becoming aware of the benefits of UX to what they do internally ...
Article - Clive Howard - March 08, 2013 - 4 comments - 0 attachments
- The Five Worst UX Mistakes Websites Make
The user experience of websites has improved by leaps and bounds over the years, but I still run into sites that make me ask, “What were they thinking?!” From a design perspective, it’s easy to get caught up in internal squabbles (“No, no, THIS ...
Article - Susan Weinschenk, Ph.D. - March 06, 2013 - 12 comments - 0 attachments