What Magic Can Teach Us About Empathy in UX
Jamy Ian Swiss calls himself an "honest liar," because as a magician, he promises to deceive his audience, and then promptly does. User interface designers are somewhat similar, though probably a bit less honest. We constantly lie to our users about what they actually see. A button on a screen isn’t really a button, it’s a bunch of colored dots. The better we lie to users, to more easily we can convince them that it actually is a button.
So while we may not be as honest as magicians, our lies nevertheless are in the user’s best interest.
ABOUT THE AUTHOR(S)
John is a graduate of Bentley University’s Master of Science program in Human Factors in Information Design and manages a team of User Experience designers working on interaction design, industrial design, and overall experience design for Welch Allyn medical devices. He and his team have several patents for user interfaces for patient monitors.