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Latest Articles

Designing Materials for Better Storytelling with Generative AI

  • Artificial Intelligence, Design

Part of a series on prototyping with generative AI.

Article by Juliette Laroche
IDEAS IN BRIEF
Designing Materials for Better Storytelling with Generative AI
  • This article discusses the role of materials in product design, the concept of designing new materials, and the use of digital tools and AI in material development.
  • The author highlights the impact of materials on product storytelling and encourages designers to consider materials in their design process, envisioning a desired world through material design.
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4 min read

Why We Need 11 Usability Heuristics

  • Design, Research Methods and Techniques, The Evolution of Research, The rise of design
Article by Jim Ekanem
IDEAS IN BRIEF
Why We Need 11 Usability Heuristics
  • The article critically examines the 10 Usability Heuristics by Jakob Nielsen, highlighting their limitations in addressing current technological advancements and societal contexts.
  • The author proposes an additional heuristic called “Accessibility and Inclusion” to bridge the gap and emphasize the need for designers to prioritize equal access and consider social identities and biases.
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9 min read

Understand And Define Users With The User Profile Model

  • Personas, Research Methods and Techniques, The Evolution of Research, UX Education
Article by Jessica Sherratt
IDEAS IN BRIEF
Understand And Define Users With The User Profile Model
  • The article covers the evolution of user research and the importance of effective personas, as it explores the user profile model and how it can help teams gain valuable insights to create customer-centric products and services.
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11 min read

My Design Process: Building Blocks for Continuous Discovery

In our day-to-day lives, we all rely on a unique set of tools to tackle various challenges and solve diverse problems. The world of product design operates under the same principle.

Article by Yuliia Galytska
IDEAS IN BRIEF
My Design Process: Building Blocks for Continuous Discovery
  • This article explores the author’s evolved design process. It features:
    • a collection of building blocks for continuous discovery;
    • tools such as opportunity solution trees and rapid prototyping;
    • the method of understanding the “why” before diving into the “what” and “how” of design.
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6 min read

Vision Is Not About The Goggles; It Is About A New Way Of Looking

  • Apple, Apple iOS, New and Emerging Technologies, Technology

What is the meaning of the introduction of the Vision Pro device and Vision OS? After a week of reflection, and reading about experiences, I like to do a take here.

Article by Iskander Smit
IDEAS IN BRIEF
Vision Is Not About The Goggles; It Is About A New Way Of Looking
  • The article discusses the introduction of Apple’s Vision Pro and Vision OS, highlighting their significance in shaping a new relationship with technology through a synthetic layer that enhances vision.
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6 min read

Data, ML and AI: The in-betweens of Technology and Communication

  • Artificial Intelligence, New and Emerging Technologies, Technology
Article by Sampurna Datta Paul
IDEAS IN BRIEF
Data, ML and AI: The in-betweens of Technology and Communication
  • The article emphasizes the need for accountable and unbiased AI systems, while also recognizing the importance of the human factor and empathy in technology development.
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10 min read
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