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He learned the hard way so you don’t have to: how not to manage a user experience design project.
The human brain is built to create associations and, depending on how they are approached, these associations can hinder or elevate a design.
Helping clients understand that UX is a holistic process, not a single action, can benefit everyone working on a project.
Looking at UX management from a military perspective reveals a need for both tactical and strategic leadership roles.
Usability testing becomes more effective when you combine quantitative data with eye tracking results that have been cross-referenced using qualitative research
As UX moves closer to human-centered design, taking a values-led approach allows for deeper consideration of the many contexts within which users exist.
