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Voice & Natural Language

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A case study on how Booking.com leveled up its UX through trial and error.
Introducing Voice Search Experience at Booking.com
  • The author demonstrates the showcase of introducing a voice search experience at one of the global online travel companies – Booking.com.
  • The article leads us through every stage of shipping a product using machine learning and a new UX and interaction:
    • A product discovery process for user requirements led to the initial step in creating conversational interaction and prioritizing MVP features.
    • After that, the team matched the list of software and algorithmic parts to either already-existing or yet-to-be-built capabilities.
    • The next step is to establish a taxonomy of relevant user journeys and intents (actions we should support and map to the appropriate app screens and inputs).
    • The design and initial interface for the app’s home screen were created as the final step to enable users to conduct any post-booking or search action using voice commands.
  • There is always room for improvement when introducing an innovative experience. Constant work in research and development is a key to a smoother and more individualized experience through a better understanding of intents.
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7 min read
Introducing Voice Search Experience at Booking.com

Designing a chatbot personality? Here are some tips that might help you do it.

How to Design a Chatbot Personality
  • The author believes personality to be the number one factor for increasing user engagement. And though your chatbot may be simple and basic, the people interacting with it tend to assign it a personality.
  • Unlike websites and mobile apps, which are designed to deliver the same experience for everyone, chatbots interact with people on a one-to-one basis.
  • The author suggests the following steps for designing a chatbot personality:
    • Start with the chatbot’s role
    • Flesh out the job description
    • Select your chatbot’s gender
    • Select your chatbot’s age
    • Create a thumbnail biography
    • Give your chatbot a name
    • Visualize your chatbot
    • Bring it to life!
  • Following this same procedure for every chatbot gives you enough of a foundation to then have the chatbot “take” a personality assessment test and then it’s just a matter of applying the personality type to your chatbot through the use of dialogue and emojis.
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9 min read
How to Design a Chatbot Personality

And, Is OneReach Under The Radar By Design?

Is OneReach AI The Tesla Of Conversational AI?
  • The author gives his perspective on OneReach.ai as the top scorer in the Gartner 2022 report.
  • The author believes OneReach.ai to be one of the most granular no-code environments that support an exceptional degree of fine tuning.
  • The author refers to the platform as an orchestration canvas, where multiple processes can be orchestrated for multi-dimensional customer service, and gives some details on how the platform works as a single front-door for customers.
  • Cobus Greyling explores two cautions from Gartner about the OneReach.ai platform.
  • He concludes that voice is a strength of OneReach.ai and the company has extreme focus on customer experience, and orchestrating experiences
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4 min read
Is OneReach AI The Tesla Of Conversational AI?

Typing search queries is gradually becoming an outdated artifact of the past and voice tech is becoming more useful and promising by the day. So what other prospects await for voice tech and why is it so special? We’re about to find out!

Voice Search and Voice Interfaces 101
  • This article covers some essential voice search statistics, how people interact with voice interfaces, what can users do with voice and why startups should care about all of this.
  • Typing search queries is gradually becoming an outdated artifact of the past.
  • The author believes that the overwhelming consumer shift towards voice interfaces will inevitably lead to the mass adoption of this technology among startups.
  • How to Design a Voice Interface?
    • Pre-design Stage
    • The Main Design (user research, customer journey mapping, VUI competitor analysis, gathering requirements, prototyping, usability testing)
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8 min read
Voice-Search-and-Voice-Interfaces-101-

An ultimate guide to conversational UX (CUX). Conversational UX principles.

Conversational Design
  • The author defines “conversational UX as a user experience that combines chat, voice or any other natural language-based technology to mimic a human conversation.”
  • The author looks at the following conversational UX Principles:
    •  Affordances
    • Signifiers
    • Feedback
  • Conversational user interface & principles:
    • Cooperative Principle (discover hidden intentions)
    • Turn-Taking (give users a space to interact)
    • Context-aware (in context / out of context)
  • While designing virtual assistants, the author suggests taking two things into consideration:
    1. How to set user expectations and educate users about what their assistants can do
    2. How to help these users
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8 min read
Conversational Design

Ideas from Vonage: How to leverage technology to create impressive IVR experiences

The Death of Traditional IVR Technology
  • Traditional IVR technologies often provide bad experiences – research from Vonage shows that the majority of people report having a bad experience with IVRs (Interactive Voice Response)
  • Companies are compromising on good UX because the voice technologies they’re using are outdated and hard to change
  • Vonage has partnered with OneReach.ai to quickly create impressive IVR experiences that focus on UX, and it takes days and weeks to build rather than months and years
  • Read the full article and watch the video for inspiration on voice UX from an insurance use case
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4 min read

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