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UX Magazine

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Constraints & Helping Users Make Better Decisions

  • Behavioral Science, Customer Experience, Design, Design Theory, Usability, UX Education, UX Magazine

Constraints are essential to good product design. Here is how to use them in order to help users make better long-term decisions.

Article by Sam Stone
IDEAS IN BRIEF
Constraints & Helping Users Make Better Decisions
  • Constraints are crucial and important for good product design.
  • The author explores 4 digital products with constraints that cause users short-term dissatisfaction, but help users make better long-term decisions:
    • Lever: The Group-Think Constraint
    • Wordle: The Binging Constraint
    • Vanguard: The Gambling Constraint
    • Dropbox Paper: The Tweaking Constraint
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Constraints & Helping Users Make Better Decisions

Play-to-Pay Experience: Fintech Gamification Practices To Level Up Your UX

  • Customer Experience, Design, E-commerce, Gaming, Usability, UX Education, UX Magazine

Learn how to design a fintech application that makes financial management cool, transactions enjoyful, and money-saving entertaining.

Article by Dana Kachan
IDEAS IN BRIEF
Play-to-Pay Experience: Fintech Gamification Practices To Level Up Your UX
  • This article explores practices for using gamification in financial tech applications.
  • Gamification is the technique of inserting game mechanics into non-game products.
  • Why Gamification Matters:
    • Higher conversion rates
    • Improvement of the user’s financial health
    • User engagement and loyalty
  • How to make fintech app gamification practices work out:
    • Give people the avatars
    • Gamify the onboarding and educational content
    • Design multiple ways for users to get rewards
    • Challenge your app users to meet goals
  • For your product to perform well, you need to understand what results you want to achieve by implementing gamification.
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How designers can use systems thinking to impact enterprise software strategy

  • Customer Experience, Design, Software, Usability, UX Education, UX Magazine

Using systems thinking can have a positive impact on enterprise software strategies. A few tips on how to implement it in the design process.

Article by Danielle Elchik
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How designers can use systems thinking to impact enterprise software strategy
  • Using systems thinking can have a dramatic, positive impact on enterprise software strategies.
  • In the software design world, systems thinking is a way to keep the detailed complexities of user flows tucked away so you can understand the mental model of the system as a whole.
  • Systems thinking can be used in many ways depending on the problem to be solved or the point of view you are seeking to support, influence or change.
  • Where to start:
    • The user
    • The general system
    • The visual elements
  • Things that help you understand if you are heading in the right direction:
    • Alignment and Feedback — leverage your findings by recommending how to improve or suggest new solutions, from the users point of view.
    • Awareness — make sure the artifact is presented in a way others can follow along or reference it on their own.
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How designers can use systems thinking to impact enterprise software strategy

The REAL reason the Unconscious holds you back

  • Behavioral Science, Emotion, Neurology, Neuroscience, UX Magazine
Article by Kaushik Ram
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The REAL reason the Unconscious holds you back
  • The unconscious is not made up of thought but dictate behaviours that happen automatically and these are behaviours you may not be aware of.
  • Some of the ways that we unconsciously deflect attention and prevent ourselves from being seen:
    • Humour
    • Sarcasm
    • Intellectualism
    • Perfectionism
    • Isolation
  • The unconscious exists because the brain is a metabolically expansive structure.
  • The Ego and two things that are inherently wrong with working with the ego:
    1. When you invent a desired ego in an attempt to hide your mistakes.
    2. It is not healthy to keep things smooth and under control.
  • The problem with reprogramming the unconscious mind is subjecting the unconscious to see a certain way ****— essentially fabricating a new ego.
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UX and Evangelism: Undoing What’s Undoing UX

  • Behavioral Science, Customer Experience, Design, Empathy, Neuroscience, Usability, UX Education, UX Magazine

UX/CX aren’t what other people think them to be. Learn the truth about UX Evangelism and how the reliance on an approach to workshops, design thinking and empathy might stop you from being a true customer-centered UX/CX professional.

Article by Debbie Levitt
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UX and Evangelism: Undoing What’s Undoing UX
  • This article presents two key pieces of advice on how to undo what’s undoing us:
    • Stop relying on an approach to workshops.
    • Look at old and current projects.
  • How do we raise CX and UX maturity?
    • Shift away from making UX look easy.
    • Talk about money and time.
  • How to start undoing what’s undoing us:
    • Stop doing Aspirology workshops
    • Promote different versions of design sprints
    • Get rid of design thinking
  • Great design decisions are all about the knowledge designers can generate through proper research and the actions that we choose to take based on that research.
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UX and decision making

  • Behavioral Science, Customer Experience, Design, Design Theory, Neuroscience, Psychology and Human Behavior, Usability, UX Education, UX Magazine

An insight into the relationship between various brain models, decision making and UX

Article by Sreya Majumdar
IDEAS IN BRIEF
UX and decision making
  • Your brain does a lot of things when you try to make a decision, here are some of them:
    • Survival instinct — human species have evolved physically as well as mentally and always adapt to their environment to survive.
    • Wiring — the pre-existing knowledge and emotions associated with the information create deeper belief systems which dictate how the user feels, thinks and responds.
    • Biases — humans begin to learn through the loop of prediction ↔ correction and this process helps reduce uncertainties.
    • Design — designers need to tap into psychological mechanisms and predict irrationalities and decision-making patterns (without being coloured by our own biases).
    • Choice architecture — limiting choices can cause discomfort to the users.
  • When making a decision, we can:
    • Present choices in a way that would not require much cognitive effort.
    • Cater to the users’ needs and biases (conscious and subconscious).
    • Drive action.
    • Appeal to the emotion of the user.
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